The Super Bowl is like the… Super Bowl of Advertising. While the national audience is treated to online gambling spots and whatever the stupid QR code thing was, local affiliates have their own ad space and that’s where lawyers can produce heartbreaking works of staggering genius.
The Texas Law Hawk cut an ad for Taco Bell one year. Isaacs and Isaacs made a remarkable Game of Thrones homage in 2018. And Jamie Casino ran a two-minute heavy metal action revenge movie narrative back in 2014 that is, deservedly, still the top hit when you search “lawyer super bowl commercial.”
So what did 2022 bring in terms of lawyer Super Bowl ads?
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Richard Schwartz & Associates of Mississippi has an impressive entry… or at least one with a lot of impressions!
https://www.youtube.com/watch?v=g6JIYVJiAa0
Every single character in that video looked more believable than Arnie did playing himself as Zeus.
Meanwhile, next door in Alabama, Maloney-Lyons has a tribute to the classics.
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Too bad he couldn’t go back to stop Go Set A Watchman.
Mike Morse of Michigan had an unfortunate Super Bowl, losing his mom to a rival firm.
The lateral market is brutal these days.
Detroit’s Sam Bernstein Law Firm got Barry Sanders, Darren McCarty, and Kirk Gibson to do an ad. As advertising goes, it’s a straitforward concept, but it’s good to see Sanders in a Super Bowl.
Nicolet Law took an abstract approach to the task.
William Mattar of New York wants you to know he has insurance companies over a barrel, and he’s going to great lengths to make that joke.
https://www.youtube.com/watch?v=Pk6NBFSsZxE
Oh, and in case you were wondering, St. Louis is still not over losing the Rams:
That’s Brown & Crouppen, who’ve made a habit of trolling the Rams during Super Bowl appearances.
Joe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.