A Lawyer’s Map Of ‘The Marketing Funnel’

Here’s what you didn’t learn in law school about the consumer’s journey from digital encounter to long-term client.

sales-funnel-g0d282f199_1920As a small law firm or a solo practitioner, you must grab the attention of the people to whom your services are vital.

And while it’s difficult to be heard among the noise of all the rushing data, there is good news.

A carefully constructed campaign will rise above the churn and teach potential clients what you do, how you do it, and why they should choose you when they need legal services.

Marketing professionals often envision this process as moving through a “funnel.”

Download this free eBook below, where our friends at Digital Logic provide a comprehensive guide to this process for solo practitioners and small firms.