Biglaw Firms Aligned With Associate Values May Come Out On Top In Talent Wars

What better way to gain a sense of belonging at your firm than by working together to help those in need.

Reproductive Rights AbortionPut it this way, law firms are in a very competitive fight for talent, and the competition is greater than it’s been at any time in recent history. And a lot of the upcoming lawyers want to be part of something that’s bigger than themselves. They want to align with organizations that have values that they agree with. They want to align with organizations that stand for something.

— Kent Zimmermann, a law firm consultant for Zeughauser Group, commenting on the expected resurgence of pro bono work across Biglaw in 2022, and how that may help with recruiting new associates. With “flash point issues” like abortion rights and gun control, associates are sure to have their fill of humanitarian assistance in the years to come while working at some of the largest law firms in America.


Staci ZaretskyStaci Zaretsky is a senior editor at Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Twitter or connect with her on LinkedIn.