Learn To Earn: Social Media As A Business Intelligence Tool

Most attorneys think of social media as either a distraction or simply a marketing tool. But there’s more to it than that. 

Social media platforms are actually phenomenal resources for gathering business intelligence. I’ve heard that “the more you know, the more you’ll grow” — and if you use the power of social media to access new sources of business intelligence … well, you can become a business development and management superduperstar.

In this episode of the Non-Eventcast podcast, we invited Betsy Munnell of EHMunnell onto the show to talk about leveraging social media for business intelligence.

We also hit on some other various and sundry technology topics. 

Host Jared Correia kicks things off by talking with Betsy about how she transitioned from being a lawyer herself (3:53) to coaching attorneys on business development (6:52). 

Next, Betsy talked about how she is able to get lawyers to engage in social media (11:39), including how she instructs them on using those tools to gather business intelligence related to their practices (16:14). 

After that, Betsy talked about how Twitter (well, X — I guess), is now the breaking news service (21:40) — while LinkedIn is a great place to meet and connect with other professionals (24:22). 

Finally, Betsy addressed the value of customer relationship management (CRM) tools for law firms (28:21), before winding up with her thoughts on the future of AI in legal (31:30).

If you’re not getting the most out of your social media platform, maybe it’s time to expand how you’ve traditionally used it. Listen to this refreshing podcast episode, to get started.

Feel free to also check out our CRM Buyers Guide at the Non-Event for more on the latest resources. (The Non-Event is supported by vendor sponsorships.)