“Leading” is the leading word in law firm-produced business announcements in the U.S. and U.K., according to a new study, while the markets appear to differ the most in how they express professional joy.
The “10 Most Overused Words in Legal Press Releases” report by the PR firm Infinite explores the frequency of descriptors like “cutting edge” and “top tier,” along with other common press release terms.
One notable gap: U.S. firms are far more likely to be “pleased” with a development, while those in the U.K. are far more likely to be “delighted.”
The study was detailed this week in the ABA Journal. You can check out the report here.
Jeremy Barker is the director of content marketing for Breaking Media. Feel free to email him with questions or comments and to connect on LinkedIn.