As part of the Legal Marketing Association’s (LMA’s) partnership with Above the Law, each month we share a roundup of insights and intel from Strategies & Voices, LMA’s official online publication dedicated to the craft of legal marketing.
This edition provides an exclusive look at a legal marketer’s self-forged path into the profession, what the future holds for legal marketing and questions to answer when considering marketing investments.
How Checkbox’s ‘Legal Front Door’ Can Transform Your Workflow
Leveraging agentic AI to triage, prioritize, and automate the law department inbox.
LMA 40th Anniversary Member Spotlight Series: Abby Wright
As part of LMA’s 40th anniversary spotlight series, Abby Wright shares how she created a path for herself in legal marketing, her take on the role of business development and firm strategy, and advice for the next generation of professionals.
Read “LMA 40th Anniversary Member Spotlight Series: Abby Wright”
Defining the Future of Legal Marketing: LMA Members Offer Predictions
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Last year, the legal marketing profession turned 40 years. We asked LMA members for predictions of where the profession is heading. From an increased emphasis on personalization to relationship building, embracing zero-click marketing and more, these are the trends LMA members told us to watch for in the years to come.
Read “Defining the Future of Legal Marketing: LMA Members Offer Predictions”
12 Questions to Ask When Considering a Marketing Investment
Law firms face a flood of “pay-to-play” marketing opportunities, from events and sponsorships to awards and directories. But not all investments deliver real value. How do you separate the high-ROI options from the noise? This infographic authored by James Stapleton outlines 12 essential questions to help you evaluate marketing opportunities strategically and make smarter budget decisions.
Read “12 Questions to Ask When Considering a Marketing Investment”
Contribute to Strategies & Voices
Do you have a compelling case study or marketing insights to share? Submit your ideas to Strategies & Voices today.