Ed. note: Welcome to our daily feature, Quote of the Day.
Some of the feedback is that our aggressive persona puts certain clients off. It slightly bemuses me that you would go out and hire a litigation firm that’s not regarded as aggressive. At the point of litigation, that’s what you need. But it also depends on what you mean by aggressive.
— Richard East, senior partner at Quinn Emanuel’s London office, in comments given to Financial News, concerning the firm’s image in the marketplace. Quinn’s “aggressive American litigation brand” is reportedly scaring off certain UK clients, and the firm may be considering a rebrand across the pond, after spending four years leading the “most feared firm” ranking. East said, “We’re just asking ourselves the question: is our branding, is our positioning, is it right? Who are the clients that we now need to attract to grow?”
Staci Zaretsky is the managing editor of Above the Law, where she’s worked since 2011. She’d love to hear from you, so please feel free to email her with any tips, questions, comments, or critiques. You can follow her on Bluesky, X/Twitter, and Threads, or connect with her on LinkedIn.