As part of the Legal Marketing Association’s (LMA’s) partnership with Above the Law, we round up insights and intel from Strategies & Voices, LMA’s official online publication dedicated to the craft of legal marketing.
This edition offers takeaways from the LMA Second Chair Roundtable, explores the fundamentals of branding, provides steps for building your personal board of directors, details the new path to the CMO role, and explains why AI implementation is a leadership initiative and not an IT project.
Leading from the Middle: Takeaways from the LMA Second Chair Roundtable
By LMA International
For the first installment of LMA’s 2026 Second Chair Virtual Roundtable Series, “The Invisible Load: Managing Pressure, Priorities, and Capacity,” participants gathered for a candid, peer-driven conversation about what it means to lead from the middle. Designed and led by LMA’s Education Advisory Council, the session explored how second chair leaders can manage increasing demands, strengthen trust with leadership and teams, clarify priorities, and make often-invisible contributions more visible.
Back to Basics: Why Branding Is More Than a Visual Identity
By Strawberry Nevill, Roy Sexton, and Alissa Pinck
A successful brand is about much more than a logo, color palette, or website redesign. In this episode of the LMA Podcast, Strawberry Nevill sits down with Roy Sexton and Alissa Pinck to explore the fundamentals of branding and how legal marketers can leverage brand strategy to drive business goals.
Build Your Personal Board of Directors
By Juliana Son, Alicia Brewster, Eldin Johnston, Peggy Swisher
How can legal marketers enhance their professional growth? In this infographic, learn how to create a personal board of directors with the right mix of people to provide guidance, feedback, and support to help you grow with confidence and purpose.
The Path to CMO
By Ivan Ivanovitch
At the most profitable U.S. law firms, the chief marketing officer now sits on the executive committee, commands partner-level pay, and is measured on revenue. The route to that seat looks almost nothing like the one most marketing leaders trained for.
AI Adoption in Legal Marketing: What Actually Works
By Jacqueline Madarang
Thinking about rolling out a business development-focused AI tool to facilitate client connections and personalized outreach? Jacqueline Madarang shares lessons learned from her firm’s recent rollout and explains the importance of framing implementation as a leadership initiative and not an IT project.