Jared Correia, a consultant and legal technology expert, is the host of the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
“Web presence” is something of a loaded term, and it can mean a lot of different things to a lot of different people.
But one thing’s for sure: no matter your final approach, as an entrepreneurial lawyer, you need to be thinking about how consumers and referral sources access and perceive your online profile.
So what does a viable strategy for a small law firm look like?
What You Didn’t Learn In Law School
How do you keep up with the competition? Share your perspective in this brief survey to help us benchmark your lifelong training in professional skills. As a thank you, qualified respondents receive a chance to win a $250 gift card.
We brought Melissa Levine-Piro, founder of Hera Law Group, onto the Non-Eventcast podcast, to find out.
The conversation starts with Melissa discussing what it was like to start a firm, as a nearly brand-new attorney, while working alongside her husband — also a lawyer (7:30, 9:50).
Melissa then discussed how she moved into a management role within the business (13:40) with the addition of a supervising attorney to her firm (17:30) — which allowed her the time to rebrand her law firm with a trade name (15:05).
Why Experience Still Matters In An AI-Driven Legal Industry
A conversation with Trustpoint.One CEO Christopher Gallagher.
Next, Melissa covered how the firm focuses on social media platforms to market online (24:30, 21:40) — including TikTok (19:20).
Melissa also discussed how she deploys community marketing efforts to supplement her firm’s web presence (28:10, 30:00).
Melissa was also brave enough to step into the breach, and addressed how the firm markets effectively while coloring within the lines of lawyer ethics rules (37:45).
Melissa ended up by talking over how her law firm uses software and hardware to support the lawyers’ marketing and productivity efforts (41:00, 35:00).
If your web presence is sort of . . . absent — get yourself together by listening to this episode of the Non-Eventcast podcast.