 
				
			How Senior Partners Can Help Associates Market
It's never too early to start marketing yourself.
 
				
			It's never too early to start marketing yourself.
 
				
			Most law firms don’t really teach associates that much about marketing, but they should -- and sooner rather than later.
 
				
			This Pro Bono Week, get inspired to give back with PLI’s Pursuing Justice: The Pro Bono Files, a one-of-a-kind podcast hosted by Alicia Aiken.
 
				
			Amid an evolving Biglaw landscape, associates now more than ever must stay informed, build key relationships, and carefully consider their career plans.
 
				
			Ask yourself if any of these scenarios may apply to you.
 
				
			Here are some steps that associates can take from the first day they start their law career -- focusing on personal brand management, skill development, and mindset.
 
				
			It is vital that associates keep these key principles in mind to make their first year a success.
 
				
			Enhance your legal skills to advocate for survivors of intimate partner violence.
 
				
			Finding a good “fit” at a firm is critical to your long-term success.
 
				
			The summer will go by quickly. Make the most of it by first assessing your goals. One key goal is to get a full-time offer.
 
				
			Associates are making the same mistakes over and over. Here are some tips so you can avoid ruining your career.
 
				
			Negative feedback can be difficult to hear. But it is one of the best ways to get information about what you need to learn and to do differently.
 
				
			In recent years, AI has moved beyond speculation in the legal industry. What used to be hypothetical is now very real.
 
				
			Making connections in a new city can be challenging, but moving after graduation can be the ideal time to head to a new locale.
 
						
			How can you tell if you need to be working on Black Friday? Allow us to help make your decision easier.
 
						
			Q: I split my summers and have offers from three firms to join as a full-time associate. I have no idea how to choose. What should I do?
 
						
			You must take an active role in the development of your career, it's not your law firm's job to do it for you.
 
						
			You can't quit your job just because a partner embarrassed you and expect to be paid for it.