The Cross-Selling Conundrum
Maybe cross-selling isn't always the road to riches.
Maybe cross-selling isn't always the road to riches.
Cross-selling isn’t just about getting clients to buy more legal services, it’s about expanding and solidifying client relationships in a way that’s mutually beneficial...
Drawing on more than a decade of data, the report equips law firms and corporate legal teams with actionable insights to better assess risk, refine strategy, and anticipate outcomes in today’s evolving workplace disputes.
The rise of social media means that purchased (or gently coerced) endorsements will become increasingly common over time, according to in-house columnist Mark Herrmann. Who will win the endorsements game?
What forms of business development might actually work? Some thoughts from in-house columnist Mark Herrmann.
Is it better for a boutique to be focused or diversified? Small-firm columnist Tom Wallerstein shares thoughts on cross-selling.
The Anonymous Partner discusses such topics as the billable hour and cross-selling -- with a former senior partner of a Biglaw firm and former general counsel of a major corporation.
Takeaways from a Legalweek panel on evolving malpractice risks.
How do you build a practice for a law firm? Everyone has a theory; I’ll provide a case study. In 1997, Congress was about to pass a law that would have been great for America, but horrific for business at the law firm at which I then worked. The firm thus (intelligently) created several committees […]
Ed. note: This is the latest installment of Inside Straight, Above the Law’s column for in-house counsel, written by Mark Herrmann. Can we just put this one to rest? At every conference, and in many articles, people pose the question: “As a client, do you hire law firms, or do you hire lawyers?” The clients […]