The Curse Of Sameness: Why Your Elevator Pitch Isn’t Working
Many lawyers struggle to think creatively about what truly sets them apart. How can you craft a differentiator that actually gets you remembered?
Many lawyers struggle to think creatively about what truly sets them apart. How can you craft a differentiator that actually gets you remembered?
Lawyers have begun to appreciate the value of an elevator pitch to when marketing for clients, but is an elevator pitch useful for in-house lawyers?
Its new features transform how you can track and analyze the more than 200,000 bills, regulations, and other measures set to be introduced this year.
In the age of texts, tweets, and emails, people want their information brief, fast, and in 100 characters or less. With such constraints, many law firm lawyers feel overwhelmed at the prospect of trying to elicit business without sounding like a cattle auctioneer. While we are competing with thousands of sound bites of information on […]