Online marketing
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Small Law Firms, Solo Practitioners, Technology
The 3 Rules To Getting Clients Online
Getting clients from YouTube, Facebook, and other non-traditional sources is not as hard as you think. -
Small Law Firms, Technology
How To Fit It All Into Your Schedule
It’s not a matter of not having time, says tech columnist Jeff Bennion, it's a matter of time management. - Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so… -
Small Law Firms, Sponsored Content
November In Legal Podcasts: Elections, Lawyerists, And Exploding E-Cigarettes
Our November in podcasting started with a bang...
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Small Law Firms, Solo Practitioners
How To Know For Sure If An Internet Marketing Service Is A Scam
With all of the conflicting information out there, how can you tell whether paying for an online marketing service will work for you? -
Small Law Firms, Social Media, Social Networking Websites, Technology
Does Social Media Do Any Good At All In Marketing?
Technology columnist Jeff Bennion walks through the different social-media platforms... and expresses skepticism. -
Lawyer Advertising, Social Media, Social Networking Websites, Technology
A Curated Version Of Yourself
Why do lawyers fall prey to whatever is the latest and greatest in the online world? -
Lawyer Advertising, Small Law Firms, Solo Practitioners
Should Law Firm Marketers For Solos And Smalls Have Some Skin In The Game?
Should law firm marketers be held accountable for their work -- and if so, how? Thoughts from small-firm columnist Carolyn Elefant. -
Lawyer Advertising, Small Law Firms, Social Media
The Practice: When Nothing’s Working
Some tips from Brian Tannebaum on when to reevaluate the ways you've been marketing and advertising your small law firm's practice. - Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms. -
Job Searches, Law Schools
A Law School Finally Admits That Its Graduates May Never Be Employed 'At All'
What will it take to keep people from applying to law school? Perhaps a warning label like this one is needed. -
Allen & Overy, Biglaw, In-House Counsel
Inside Straight: 'Litigation Highlights!' And Law Firm 'Annual Reviews'
An in-house lawyer receives an e-mail from a law firm with the subject line, "Litigation Highlights!" Does she pop it open? Probably not; it sounds like an advertisement. Is there a subject line that stands a better chance of success? -
Bad Ideas, Blogging, Eugene Volokh, Junk Email / Spam, Lawyer Advertising, Quote of the Day, Social Media, Social Networking Websites, Technology
Quote of the Day: What do you mean by 'purported'?
[T]his might be a helpful alert to lawyers who are hiring someone to try to promote their sites: It’s possible that the promotion might consist of behavior that is par for the course for purported penis enlargement products, but not really in keeping with the sort of reputation that lawyers generally seek to cultivate. — […] -
Immigration, Law Firm Names, Lawyer Advertising, Small Law Firms
Size Matters: Mr. Small
Sometimes, the name chosen by your parents guarantees that you will be a success. The luckiest of all, for our purposes at least, are those chosen few with the last name Small. First, you are guaranteed to come up on a Google search for "small law firm." Second, your name says it all. How much clearer can you get than Mr. Small's Small Firm? And you can have fun with marketing, too.... -
Small Law Firms, Technology
Small Firms, Big Lawyers: Are You Master of Your Domain?
In this day and age, it's not enough just to come up with a good law firm name. You also need to come up with a good law firm domain name. Small firm columnist Jay Shepherd has some tips on how to choose the right one....
Sponsored
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
Sponsored
Generative AI In Legal Work — What’s Fact And What’s Fiction?
Zach Warren from the Thomson Reuters Institute discusses the potential and the pitfalls.
Sponsored
Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get…
Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms.
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Job Searches, Midsize Firms / Regional Firms, Rudeness, Technology
Dear Firms: A Rejection Letter Is Not A Marketing Opportunity
Should a law firm try to market itself to job applicants it has just rejected? Maybe not -- some rejected job-seekers can be pretty sensitive. -
Advertising, Free Speech, Google / Search Engines, Lawyer Advertising, Small Law Firms
Size Matters: An Important Victory For Small-Firm Advertising
Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […]