The offending ad debuted on Super Bowl Sunday, featuring the preternaturally stock-savvy E-Trade baby and his milkaholic mistress “Lindsay”:
Lohan claims that the slurring baby named Lindsay in the video is modeled on her:
Lohan’s lawyer, Stephanie Ovadia, said the actress has the same single-name recognition as Oprah or Madonna. “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia said…
Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial.
Lindsay, you’re no Madonna, but the baby does kind of look like you…
We pulled up this photo of Lohan from her Parent Trap days and do see a slight resemblance. But when we saw the video on SuperBowl Sunday, we certainly didn’t think of Lohan. This seems like a good time to quote Carly Simon: You’re so vain. I bet you think this ad is about you.
Lohan wants E-Trade to pay up:
Ovadia said E-Trade has violated Lohan’s rights under New York state civil-rights law and used her “name and characterization” in business without paying her or getting her approval.
The lawyer said that since the spot was seen by hundreds of millions of people watching the Super Bowl and Winter Olympics finals, the firm has garnered great profits.
She says Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages.
A spokesman for the company that created the ad for E-Trade told the New York Post that it “just used a popular baby name that happened to be the name of someone on the account team.”
The WSJ Law Blog had the best title for this story: Lindsay (Last Name Allegedly Unnecessary) Sues E-Trade. And our sister site Dealbreaker may have the second best title: Lindsay Lohan Is Suing E*Trade For Basing Whore-Baby On Her Life.
Lindsay Lohan wants $100M over E-Trade ad [New York Post]