Biglaw Firm Spends Thousands Of Dollars To Troll Client Online

Which Biglaw firm billed for thinking up and registering creative domain names like F*ckBloomberg.nyc?

With the latest innovations in top-level domain names comes amusing news out of New York City, where the .nyc web address was made available in October. People raced to be first in line to score one of the new domains, including Michael Bloomberg, the city’s former mayor.

Knowing that their client was a man who was loved by few and hated by many, it seems that Bloomberg’s lawyers decided it would be in the former mayor’s best interests to purchase hundreds of domain names — most of which were entertainingly insulting — for the measly sum of about $12,000. Nice work, everyone.

Which Biglaw firm billed for thinking up and registering creative domain names like F*ckBloomberg.nyc?

The law firm in question is Willkie Farr & Gallagher, and lawyers there spent countless hours dreaming up the most demeaning domain names they could think of, all while happily billing for performing the task.

Here are just a few of Willkie Farr’s greatest hits (gavel bang Huffington Post via Domain Name Wire):

  • BloombergBlows.nyc
  • BloombergMoron.nyc
  • BloombergIsALoser.nyc
  • BloombergIsAWeiner.nyc
  • BloombergIsAnAss.nyc
  • BloombergIsAnIdiot.nyc
  • BloombergIsTooRich.nyc
  • F*ckBloomberg.nyc
  • F*ckMichaelBloomberg.nyc
  • F*ckMikeBloomberg.nyc
  • MikeBloombergIsAShortJew.nyc
  • ScrewMikeBloomberg.nyc

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Click here to see the full list of all .nyc domain names registered in Michael Bloomberg’s name.

According to amNewYork, a spokeswoman for Bloomberg Philanthropies was unaware about the onslaught of offensive domain name registrations, noting earlier this week that it was “news to us.”

“This appears to be overly-aggressive legal due diligence, and we’re only keeping the straightforward addresses,” she said in a statement.

Please raise your hand if you’re one of the lawyers who took part in trolling Mike Bloomberg before anyone else could. Congratulations, friends. We think it’s fair to say that you’ve earned yourselves a Big Gulp.

Michael Bloomberg’s hilarious .NYC domain name registrations [Domain Name Wire]
Michael Bloomberg registers 400 .nyc sites, including inflammatory domain names [amNewYork]
Lawyers buy domain names that insult former Mayor Michael Bloomberg [New York Daily News]
Bloomberg Owns A Lot Of .NYC Domains And Some Of Them Are Pretty Amusing [Huffington Post]

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