Blogging

Having personally experienced the lows of depression and the positive energy that comes from blogging and social media, I have to believe the effective use of social media could prevent depression for many lawyers.

In a story outside of law, AP sportswriter John Marshall (@jmarshallap) reported Monday on the positive impact social media is having on a six-time Olympic gold medal winner, Amy Van Dyken (@amyvandyken), just a few weeks after she suffered a life-threatening spinal injury.

Not long after Van Dyken’s first surgery, her husband Tom Rouen, a former punter for the Denver Broncos, placed a cellphone in her hands:

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I’ve never met Amy Hrehovcik, but the beat of her Twitter stream thunders:

I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt….

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A blog post represents our entry into a conversation. Nothing could be more true when it comes to blogging by lawyers and other professionals.

Dave Winer, an American software developer, entrepreneur and writer who is widely known for his contributions to blogging, established over a decade ago that a blog represents the unedited voice of a person.

Law firms and other organizations don’t edit what their professionals are saying when engaging others face-to-face. Nor should they do so with blog posts.

During last week’s Business Development Institute’s Social Media Summit for Law Firms, I asked the members of the panel I was moderating: do your firms vet or edit lawyers’ blog posts before publishing?

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Allow me to introduce myself. My name is Nicole Black. My column, Today’s Tech, will highlight how individual lawyers are using specific technologies in their law practices. More on my column later, but first let me explain who I am and why I’m writing this column.

Above all else, I’m a total geek. My geekery started back in the late 70s when I was in elementary school and my dad brought home a TRS-80 computer. I had to learn how to program in BASIC to get that computer to play Pong. But trust me — it was worth it.

It was in law school in the early 1990s that my geek status was solidified. That’s when I became a diehard Trekkie. Star Trek: the Next Generation was my escape from the stresses of law school, and I watched it religiously. I was fascinated by the technologies used by the characters and the writers’ vision of the future and remember thinking how amazing — and unlikely — it would be if we had just a few of those technologies available in my lifetime….

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Star Trek, beads and wire, sculpture by Devorah Sperber, Spock, Kirk and McCoy: Beaming-In (In-Between), Microsoft, Studio D, Redmond, Washington, USA" by Wonderlane

From Star Trek — The Motion Picture:

Doctor McCoy: Spock, you haven’t changed a bit. You’re just as warm and sociable as ever.

Spock: Nor have you, Doctor, as your continued predilection for irrelevancy demonstrates.

Spock is a Vulcan. He gets away with living by “reason and logic with no interference from emotion,” but that’s because his extraterrestrial humanoid species gave “massive assistance to a devastated post–World War III Earth, enabling the planet to eliminate poverty, disease, and suffering within a single century.”

Lawyers, unless you can save planet Earth like the Vulcans did, don’t be so cocksure about the upside of being a 24/7, devoid-of-emotion, professional a-hole….

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The New York Times lost 80 million home page visitors—half the traffic to the nytimes.com page—in the last two years.

Likewise, traffic to law firm website home pages is down almost 20 percent in the last year. Only 39 percent of law firm traffic now enters through the home page per a study conducted by law firm website developers Great Jakes.

Law firms list their websites in online and offline directories. The home page URL is included on emails, business cards and social media profiles. Search engine optimization tactics are used to draw traffic to the firm’s home page. Website navigation schemas are developed to get users to browse from the home page to industries, areas of the law, about the firm, the people, office locations and articles.

The problem is that people no longer browse pages on a website by going through home pages. They’re coming from Twitter, Facebook, LinkedIn, blogs, Google+ and Google searches to visit specific content within the site….

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Congrats, professor, but Malawi’s law stinks.

* “I don’t think the government should be in the credentialing business.” Thanks to the whims of politicians, SCOTUSblog is having trouble getting media credentials to continue its coverage of the Supreme Court’s cases. [New York Times]

* How you like me now? In Redeeming the Dream (affiliate link), a new book co-authored with David Boies, Ted Olson says he experienced “some blowback” when he announced he was taking on the Prop 8 gay marriage case. [WSJ Law Blog]

* Steve Davis and Steve DiCarmine of failed firm fame think it’s “unfair” they have to defend themselves in a criminal case and an SEC case at the same time. They want the SEC case to be halted. Dewey think the judge will say yes? [Law360 (sub. req.)]

* Back in 2011, Pillsbury decided to ship its back-office operations to Nashville, and now it’s hiring a small contingent of lawyers to work there. FYI, an Ivy League degree may not be necessary. [Washington Post]

* Only in Florida would a judge allegedly challenge a public defender to a fight out back during a hearing and start throwing punches. We’ll definitely have more on this fiasco later today. [WFTV Eyewitness News]

* Peter Mutharika, a former law professor who taught at Washington University in St. Louis Law for about 40 years, is now the new president of Malawi, where it’s illegal to fart. Congrats! [St. Louis Post-Dispatch]

Do you willingly feed trolls who are trying to obscure their identities?

I’m not talking about the cave-dwelling, ugly beings depicted in folklore as either giants or dwarfs. Those trolls aren’t yet online.

I want you to focus on the more insidious demons known as the “Internet trolls” (aka troll-holes as in a-holes). Troll-holes are devoid of any moral compass. These sorry-excuse-for-humans seek to ply discord on the internet. They post hateful, anonymous comments on anything from blogs to newspaper sites to Amazon and Yelp.

They want to argue with you. They want to demean you. They want to attack you. They want to provoke you. They want to upset you. They want to emotionally gut you.

Don’t take the bait….

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There are approximately 3,500 law blogs in the U.S.

Many are struggling. Many are not worth reading — even by folks with a keen interest in the industry or area of the law being covered by the blogs.

These blogs lack emotion. They’re milquetoast.

Those of you as old as me may remember Joan Armatrading’s hit song, Show Some Emotion.

Show some emotion
Put expression in your eyes
Light up if you’re feeling happy
But if it’s bad then let those tears roll down

Perhaps not tears, but any lawyer who wants their blog read ought be ready to blog with some emotion—and passion.

If you’re not passionate about the area in which you blog, start over….

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I’ll have been here for six years this summer, and I still read most of the comments to most of my posts. I rarely respond, unless I’ve been drinking, which I do almost constantly, so you do the math. But it’s been years since I’ve directly addressed commenter concerns in an actual post.

In my post about the Ivy League law grad who is struggling to pass the bar and build a career, I expressed sympathy for the graduate’s plight. It was a sad story that was powerfully expressed and tugged at my nearly blocked heart.

But commenters claimed that my sympathetic response to the Ivy League grad was because the person went to top law schools. They argued that I would not be nearly as nice to a person who struggled in the same way after going to a non-elite school.

If I my channel my inner Nathan Jessup: YOU’RE GODDAMN RIGHT I WOULDN’T….

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