For those of you that have clients, and in turn, those that have referred them to you, other than an expensively created fake online presence (half, no, two-thirds of my readers just clicked off) you may be wondering how to say thank you to them this holiday season.
Not to worry, as always, I am here to help. No, no, no need to thank me, it’s my pleasure. The following is based on years of receiving crappy and awesome gifts during the holidays and provided in an effort to make you look like at one time before you became a lawyer, someone taught you good manners.
First, I know you like your name or your firm’s name or logo. No one else does. I’ve thrown out more leather binders with law firm logos, coffee mugs, pens, Godforsaken calendars, and things I’m supposed to carry around on in my golf bag that have a law firm name or logo than you’ve received.
Holidays are not a time to blatantly market your firm, they’re a time to say, “Thank you, you did something important for me.” The marketing aspect comes from making an impression without thinking that your logo in the hands of your referral source or client is something special. I know you got all excited when you opened up the box of firm logo trinkets (“Oh, awesome, this is my name on something.”), but please, throw them away….