social networking

DLA Piper won't 'like' this lawsuit.

DLA Piper won’t ‘like’ this lawsuit.

Biglaw firms love having Facebook as a client. The firms and lawyers that represent Facebook often brag about it on their websites and in conversation. The former scrappy startup is now an S&P 500 component with a market capitalization of $200 billion. It’s great to have Facebook as a client.

It’s less great to have Facebook as your courtroom adversary. But that’s exactly the position that DLA Piper finds itself in. Earlier today, the social-media giant filed a lawsuit against the Biglaw behemoth, as well as several other lawyers and law firms.

Why does Facebook want DLA to pay the piper?

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How does your law firm measure return on investment on social media? Likes, comments, followers, traffic, or analytics? Big mistake.

Good lawyers get their work from relationships and word of mouth. When measuring return on social media, measure with reputation and relationships in mind.

Kristin Andree (@andreemedia), a marketing strategist and former director in the financial services industry, writes in Investment News this week that relationships are the real social media ROI.

Andree is like most people when buying services:

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“Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies.”

Fortune 500 Blogs Validate Social Media Presence by Jack Loechner

A Fortunate Benchmark

According to the University of Massachusetts Dartmouth Center for Marketing Research 2014 study focusing on Fortune 500 social media adoption:

  • 157 or 31% of the F500 companies are blogging.
  • Companies ranked in the top 200 (45%), consistently out blogged those in the bottom 200 (35%).
  • There’s “no indication that blogging in other business sectors is waning” despite a small decline.
  • Compare: 52% of the fastest-growing companies in the US blogged in 2013 (Inc. 500).
  • 413 or 83% of the F500 have corporate Twitter accounts. That’s a 6% increase over last year.
  • 401 or 80% of F500 are on Facebook. That’s a 10% increase over last year.
  • 254 or 51% of F500 use Foursquare compared to only 44 companies last year.

The study concludes:

double red triangle arrows Continue reading “Like You Really Need To Validate Your Social Media Presence….”


There is something admittedly odd about judges on Twitter. The stereotypical judge is stuffy, technologically challenged, and light on personality. Twitter, in contrast, is informal, tech-driven, and brimming over with quirkiness and individuality.

There are, to be sure, virtues to the traditional vision of the judge (well, maybe not the lack of tech savvy, but the other attributes). Judges who are formal, dry, and tight-lipped off the bench convey a strong sense of objectivity to the public and to the litigants who appear before them. These judges might not have much personality, but presumably they don’t have personal biases that would interfere with the impartial administration of justice. You might not want to have a beer with such judges, but you would want them handling your case.

So judicial tweeting might be unusual. Does that make it problematic? Should we have new judicial ethics rules to rein in judges on social media?

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Earlier this year at the (shameless plug alert) Attorney@Blog Conference, I had the opportunity to meet Guy Alvarez and Joe Lamport, founders of Good2bSocial, a digital agency that helps law firms utilize social media and content marketing to improve their business.

Look, I will be the first to tell you how powerful a good content strategy can be for a business. I even left my cushy Biglaw salary to start a company in the content space. But #Biglaw? Even I was skeptical.

So I was shocked to hear of all the law firms who were being recognized at the conference for their work in social media. How exactly would a firm use Twitter or Facebook to drive business? I decided to invite Guy and Joe to participate in a conversation about the emerging role of social media in law firms….

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Christina Gagnier

Anyone who is a lawyer can relate to the perennial quest to find work-life balance, but this odyssey becomes compounded when you are also the boss. Even though acquiring all of your business, as well as making sure the legal representation you provide is good, determines whether you may be paying your rent in a given month, you have to decide where you draw the line with your clients.

Drawing this line also works to the benefit of your clients, who end up getting more comprehensive and meaningful counsel than through the superficial interaction that not drawing these boundaries may lead to…

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Glenn Close as Alex Forrest: she’s not going to be ignored.

One of the biggest Biglaw stories of 2014 so far has been the lawsuit filed by Angela Kovalesky against her ex-boyfriend, New York lawyer Samir Tabar. The beautiful blond Kovalesky alleged that Tabar physically abused her, threatened her with a knife, and stalked her — by dropping a dog tracker into her purse, among other things.

These allegations didn’t sit well with Tabar’s employer, Schulte Roth & Zabel. Not long after the filing of Kovalesky’s salacious suit, SRZ terminated Tabar’s employment. His impeccable pedigree — Oxford, Columbia Law, and Skadden Arps, plus some time in finance — couldn’t save him from the ax.

But what if turned out that the allegations were fabrications? What if it turned out that Kovalesky, not Tabar, was the actual abuser? What if it turned out that Kovalesky was, well, a psycho ex-girlfriend — about as sane as Alex Forrest in Fatal Attraction?

This is, in a nutshell, what Tabar alleges, in his answer and counterclaims in Kovalesky v. Tabar. And it’s what his new gorgeous girlfriend — actually, his fiancée — also asserts, in her own lawsuit against Angela Kovalesky….

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Keith Lee

N.I.N.J.A – No Income, No Job, or Assets

Often used in connection with loans, it also applies to so-called social media “experts.”

There has been a ridiculous rise of people claiming to be some sort of expert or professional or guru in social media in the past few years. How many? Try this on for size.

So in the three years, the number of social media experts multiplied by 11 times. Either there has been legitimate, explosive growth in the need for social media marketers, or perhaps (just maybe) people are promoting BS and blabber. These people are hoping, desperately, that someone will buy into their BS for long enough to pay them for it.

Unfortunately, lawyers are often some of the people who buy into it. You would think lawyers would know better — logical reasoning, analytical thinking, problem solving, etc. Nope. Lawyers seem to fall prey to these people as often, if not more so, as every other business….

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I am on record as an optimist when it comes to the internet. The free flow of information on the web, including but not limited to websites like Above the Law, helps people make better decisions about their lives and careers (and also entertains, a value that shouldn’t be ignored).

At the same time, as we’ve discussed before, the web has its dark side….

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Remember when all you had to worry about was your daughter posting naked selfies of herself on Facebook? Now, things are worse.

In what has to be a new low for the Millennial generation, a daughter’s Facebook boasting has cost her family $80,000, and likely ruined the European vacation she was bragging about….

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