My number one rule of lawyer advertising is to always avoid “old guy in suit in front of books,” but there are limits. And that limit falls somewhere beyond a dark Metallica tribute and somewhere around putting an ersatz Muppet in front of a camera to shill for a law firm.
Yes, this is a puppet. Promoting a law firm. Specifically, Professor Hans von Puppet.
What the holy hell?
I had to watch it a few times to convince myself I wasn’t having an acid trip. Or watching some high-concept sitcom.
With all the hubbub over cigarette companies advertising to kids, where was the outrage over a law firm making lawyering look fun?
Sometimes, firm publicists need to understand that it’s more about shoulda than coulda. Sure, you could put your entirely capable but not necessarily media-trained new chairperson in front of a camera to film an awkward welcome video, but that doesn’t mean you should. The buzzword-driven types probably shouted “New Media!” and “Video is the Future!” or some such and cajoled this lawyer in front of the camera.
What we ended up with are some of the worst line readings since Attack of the Clones….
There will be a lot of talk this week about whether the NFL saw this video when they suspended Rice for only two games. And there will be a lot of talk about whether Rice can be subjected to NFL “double jeopardy” and face additional consequences for his actions.
Before that discussion, can we talk about the part where the judicial system most certainly did see this video before sentencing Ray Rice to… nothing? Screw NFL suspensions. How is Ray Rice not in JAIL?
It’s not every day that a lawyer ad features a caber toss by the attorney. But then again, it’s not everyday you find this kind of lawyer. A Scottish gent who worked for an Australian law firm and practiced in New York before pulling up stakes and moving to Austin, Texas, to start his own firm.
And he has fun with the expectations of firm advertising. For a split second, the ad opens with the dreaded “guy in suit in front of books” before pulling the rug out from under us and taking the audience on a madcap journey of every bit of awesomeness that happens to him while he tries to get through Ronald Dworkin’s Law’s Empire (affiliate link).
Many of you may remember Sex and the City, a sitcom that followed four women’s lives and relationships through good sex and bad. The show’s most ardent viewers found it easy to identify with one or more of its main characters. There was Carrie Bradshaw, the self-deprecating, too hopeful writer; Samantha Jones, the highly confident and highly oversexed vixen; Charlotte York Goldenblatt, the conservative prestige whore searching for true romance; and Miranda Hobbes, the often masculinized, debbie downer lawyer.
There have only been four women justices on the Supreme Court in the history of its existence — Sandra Day O’Connor, Ruth Bader Ginsburg, Sonia Sotomayor, and Elena Kagan — so it’s fitting that we’d someday see an episode of SCOTUS and the City.
Which justice would you assign to each of these character roles? You’re about to find out…
– Justice Antonin Scalia, when asked to compare his judicial philosophy to that of Justice Clarence Thomas. The story comes to us from an anecdote told by Jeffrey Toobin a couple years ago that is now available on video.
(Do you want to see the video? Of course you do. It’s beyond the jump…)
Earlier this week, we showed you a home movie taken inside Slaughter & May’s offices in 1981. What we learned was that practicing law at the highest levels in the early 80s involved no computers, a lot of switchboard operators, and casually telling women in the office that they had good backsides.
The natural question after watching the whole video was, “Where are they now?” Whatever happened to the young associates showing off their window views and pretending the British tax laws are interesting?
We don’t have answers for every face recorded all those years ago, but we do have updates on the current whereabouts of a few of them.
But most importantly, we can tell you whether the guy with the killer porn stache guy is still rocking it today!
Most of you weren’t practicing Biglaw in 1981. Indeed, the vast majority of you weren’t practicing in 1981. Which is why this find is such a gem. Someone unearthed a home movie taken in the home office of a Biglaw firm in 1981.
How long ago was 1981? They still had a f**kin’ switchboard! Like, with wires and stuff.
If you’ve ever wondered what law looked like in an era before computers or basic standards of appropriate behavior, here’s your guide….
UPDATE (7/10/14 1:45 p.m.): Be sure to check out our update revealing the identity of the genius behind this time capsule.
As part of a nationwide tour, Above the Law is coming to the great city of Chicago.
Join preeminent law firm management consultant Bruce MacEwen, Katten Muchin Chicago managing partner Gil Sofer, and JPMorgan Chase & Co. assistant general counsel Jason Shaffer for a panel discussion (sponsored by Pangea3) on the evolutionary and market forces bearing down on the law firm business model. Come on by Thursday, November 20, at 6 p.m., for thought-provoking discussion, food, drink, and networking.
Space is limited and there will be no on-site registration, so please RSVP
Average law school debt for graduates of private universities hovered around $122,000 last year. With only 57% of new attorneys actually obtaining real lawyer jobs, recent graduates have a lot to consider when it comes to managing their student loan payments. Thanks to our friends at SoFi, today’s infographic takes a look at student loan debt, including the possible benefits of refinancing for JDs…
Kinney Recruiting’sEvan Jowers is currently in Hong Kong for client meetings and still has a few slots available through October 22. Evan will also be in Hong Kong November 14 to December 15. Further, Robert Kinney has been in Frankfurt and Munich this week and is available for meetings with our Germany based readers.
One of our key law firm clients has referred us to one of their important clients in the US, Europe and China – a leading global technology supplier for the auto industry – in order to handle their search for a new Asia General Counsel and Asia Chief Compliance Officer.
Kinney is exclusively handling this in-house search.
This position will have a lot of responsibility and include supervision of eight attorneys underneath them in the Asia in-house team. The new hire will report directly to the global general counsel and global chief compliance officer, who is based in the US. The new hire’s ability to make judgement calls is going to be as important as their technical skill set background.
The position is based in Shanghai and will deal with the company’s operations all over Asia and also in India, including frequent acquisitions in the region.
It is expected that the new hire will come from a top US firm’s Shanghai, Beijing or Hong Kong offices, currently in a top flight corporate practice at the senior associate, counsel or partner level. Of course, the candidate can be currently in a relevant in-house role.