Legal Marketing

Lawyers: Know Your Role

Attorneys have a role to play in legal marketing, but they aren't always right.

Diana O'Brien

Diana O’Brien

Lawyers are not always the smartest people in the room.

Diana O’Brien, Chief Marketing Officer at Deloitte LLP, giving the keynote address at the Legal Marketing Association’s annual meeting. Speaking about the changes in legal marketing and business development, she believes a quality client experience is key. While attorneys have a role to play in legal marketing and business development, they don’t always have the right answer. 


Kathryn Rubino is an editor at Above the Law. Feel free to email her with any tips, questions, or comments. Follow her on Twitter (@Kathryn1).