Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
How Checkbox’s ‘Legal Front Door’ Can Transform Your Workflow
Leveraging agentic AI to triage, prioritize, and automate the law department inbox.
Law Firm Takes To The Internet To Crowdsource Jingle
What rhymes with 'justice'?
Become A Known Expert: Your Plan Awaits!
Download our free guide to Mike Whelan's "90-Day Known Expert" series.
My Book — If You Want to Get Rich, Build a Power Niche — Has Finally Been Published!
Every single thing Bruce Stachenfeld has learned along the way about marketing is in this book.
What Biglaw Can Learn From Personal Injury Firms
How a former insurance agent built a Houston injury practice around systems, empathy, and disciplined advocacy.
Why Do I Like Marketing?
It's sort of like fishing, and the fact that you don't know what will happen makes it exciting.
The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
Ultimately, success or failure comes down to a game of statistics.
10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.
Who (And What) Matters In Legal Industry Media?
Tell us about how you like and use media within your firms!
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
My Marketing Regrets: You Don’t Need To Have Them
Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.
Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip
It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned.
When Practice Means Business: Legal Marketing’s Future Is Now
What is going in the world of marketing and business development for law firms?
4 Things You Must Know About How To Market Your Law Firm
You are probably like most… and wondering why they don’t teach you how to run a law firm *and* do marketing in law school. ...
Where We Can Go From Here
While larger market forces will likely continue to drive direction and there’s no one distinct path ahead, legal professionals should try to take advantage of what is in their control today in terms of legal marketing.