How To Gain Visibility Through Featured Snippets
Understanding how Google selects pages and content for these featured snippets is the first step toward making sure your law firm appears in the top spot with greater frequency.
What Lawyers Really Need To Know About Marketing
Advice for lawyers at every stage of their career.
Beyond Recall And Precision: Strategic Oversight Of AI Managed Review
AI can accelerate document review, but metrics alone aren't enough. Learn how Managing Attorney oversight turns AI-driven review into a more adaptive, strategic and defensible process.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
Law Firm Takes To The Internet To Crowdsource Jingle
What rhymes with 'justice'?
Become A Known Expert: Your Plan Awaits!
Download our free guide to Mike Whelan's "90-Day Known Expert" series.
Managing Partners are Navigating the AI Inflection Point.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
My Book — If You Want to Get Rich, Build a Power Niche — Has Finally Been Published!
Every single thing Bruce Stachenfeld has learned along the way about marketing is in this book.
Why Do I Like Marketing?
It's sort of like fishing, and the fact that you don't know what will happen makes it exciting.
The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
Ultimately, success or failure comes down to a game of statistics.
PI Firms Don’t Need More Tools. They Need Fewer.
Every new tool a PI firm buys solves one problem and connects nothing. The real fix isn't another purchase — it's keeping the whole case in one place, from accident to resolution. Here's how.
10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.
Who (And What) Matters In Legal Industry Media?
Tell us about how you like and use media within your firms!
My Marketing Regrets: You Don’t Need To Have Them
Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.
Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip
It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned.
When Practice Means Business: Legal Marketing’s Future Is Now
What is going in the world of marketing and business development for law firms?