How To Gain Visibility Through Featured Snippets
Understanding how Google selects pages and content for these featured snippets is the first step toward making sure your law firm appears in the top spot with greater frequency.
What Lawyers Really Need To Know About Marketing
Advice for lawyers at every stage of their career.
Managing Partners are Navigating the AI Inflection Point.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
Navigating Law Firm Mergers: Communication, Culture, And The Marketer’s Influence
Mergers are far more than a press release, and they reverberate through every layer of the firm.
Law Firm Takes To The Internet To Crowdsource Jingle
What rhymes with 'justice'?
Become A Known Expert: Your Plan Awaits!
Download our free guide to Mike Whelan's "90-Day Known Expert" series.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
My Book — If You Want to Get Rich, Build a Power Niche — Has Finally Been Published!
Every single thing Bruce Stachenfeld has learned along the way about marketing is in this book.
Why Do I Like Marketing?
It's sort of like fishing, and the fact that you don't know what will happen makes it exciting.
The Formula For Success In Rainmaking: This Is Exactly What To Do — Truly!
Ultimately, success or failure comes down to a game of statistics.
What You Didn’t Learn In Law School
How do you keep up with the competition? Share your perspective in this brief survey to help us benchmark your lifelong training in professional skills. As a thank you, qualified respondents receive a chance to win a $250 gift card.
10 Things You Will Learn From My Book, ‘If You Want To Get Rich, Build A Power Niche’
A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.
Who (And What) Matters In Legal Industry Media?
Tell us about how you like and use media within your firms!
My Marketing Regrets: You Don’t Need To Have Them
Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.
Sometimes Us Old Guys Are Right About Marketing — This Is A ‘Great’ Marketing Tip
It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned.
When Practice Means Business: Legal Marketing’s Future Is Now
What is going in the world of marketing and business development for law firms?