Legal Marketing

Law Firm Takes To The Internet To Crowdsource Jingle

What rhymes with 'justice'?

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Do you fancy yourself a songwriter? Could you use $100,000? Well, personal injury law firm Morgan & Morgan will dole out $100,000 to the person who who coins a “catchy, unforgettable jingle that pairs well with fighting for justice.”

As reported by ABA Journal, partner John Morgan says he’s looking for a “unique and special sound.” The details are:

The “Battle of the Jingles” contest asks amateur musicians to write an original song about Morgan & Morgan. It must contain the firm’s slogan, “For the people,” along with at least one of these phrases:

• “Dial pound L-A-W. That’s all.”

• “America’s largest injury law firm.”

• “ForthePeople.com.”

The entrant must perform the song on a video; post it on TikTok, Instagram or Twitter; then upload the video or a URL to the TikTok video on Morgan & Morgan’s jingle website. The video has to have the hashtag #MorganJingleContest and mention @forthepeople in the caption.

Perusing the submissions, it doesn’t seem like a clear winner has emerged just yet. So, what are you waiting for?

Meople, leople, seople… this thing won’t write itself!

Kathryn Rubino is a Senior Editor at Above the Law, host of The Jabot podcast, and co-host of Thinking Like A Lawyer. AtL tipsters are the best, so please connect with her. Feel free to email her with any tips, questions, or comments and follow her on Twitter (@Kathryn1).

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