Things are heating up between Big Razor and its startup competitors, and after sustaining some nicks and cuts in the latest round of shaving wars, now their lawyers are getting involved.
Last month, Gillette launched its “Welcome Back” campaign, claiming that “most guys leave Harry’s after trying it.” In case you’re somehow unfamiliar with the shaving industry, Gillette, a Procter & Gamble brand, has been around since the 1900s, and has largely dominated the market. Harry’s, a startup that was founded in 2013, is a relatively new brand that manufactures and sells its own shaving equipment via mail and in some Target stores.
Here’s the Gillette ad in question (check out the tiny print at the bottom):
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https://www.youtube.com/watch?v=nXcTEKZgk1A
Needless to say, Harry’s was less than thrilled with Gillette’s campaign, and Jack Sarno, the company’s general counsel (formerly of Skadden Arps), sent a letter to Deborah Majoras, the chief legal officer of Procter & Gamble, claiming that the data used in Gillette’s ad was not only false, but incredibly misleading. Sarno’s letter, however, had just the right amount of sass to make it an entertaining read. Check out some of Sarno’s more relevant paragraphs below (the full letter is available on the next page):
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Congratulations to Harry’s for handling this false advertising “faux pas” with humor.
Staci Zaretsky is an editor at Above the Law. She’d love to hear from you, so feel free to email her with any tips, questions, or comments. You can follow her on Twitter or connect with her on LinkedIn.