Getting that edge in legal advertising is rough. Somewhere between monotone platitudes about justice in front of reporters that haven’t been cracked in ages and proclaiming that you are, in fact, blessed with the mind of a criminal rests that balance between competence and attention-grabbing that a professional lawyer needs in advertising.
Patrick Woolley and Shawn Stout, a pair of George Mason Law grads from the pre-ASS Law days, may have hit the advertising jackpot with a simple mantra on the homepage of their Virginia firm, Woolley Stout PLLC.
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You’re damn right you do!
While they may look like the sort of guys you overhead in a bar arguing that Mumford & Sons “don’t use enough banjo,” Woolley and Stout actually provide the full panoply of criminal defense services with the very George Mason graduate emphasis of “taking on the government.” Maybe it’s more fair to say, “also provide…” I’m not convinced they don’t have strong feelings about banjos too.
And for those out there who might mock this marketing approach: you know what other lawyer had a beard?
Abraham Lincoln.
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Yeah. So put that in your vintage pipe and smoke it.
Earlier: Greatest Lawyer Ad Ever: ‘Trust Me, I May Have A Law Degree, But I Think Like A Criminal!’
Joe Patrice is an editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news.