How Lawyers Can Start A Podcast That Actually Builds Business And Brand
A podcast can be one of the smartest branding and relationship tools a lawyer will ever use, but only if it has a clear purpose, a strong format, and a real plan behind it.
The Three Pillars Of Business Development For Lawyers
How to go from random acts of marketing to a real strategy, in this episode of the 'Be That Lawyer' podcast.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
LinkedIn Is The Golden Goose For Introverted Lawyers: 5 Ways To Get Comfortable With Discomfort In Legal Business Development
How lawyers can build trust, visibility, and referral relationships without living at conferences or cocktail receptions.
The FRETZIN Rules For Legal Business Development Success
What lawyers can learn from Michael Jordan, The Last Dance, and the discipline required to build a real book of business.
Stop Acting Like A Squirrel With Your Legal Business Development
Building a book of business requires direction, consistency, and a willingness to cross the road.
Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
What You Didn’t Learn In Law School
How do you keep up with the competition? Share your perspective in this brief survey to help us benchmark your lifelong training in professional skills. As a thank you, qualified respondents receive a chance to win a $250 gift card.
Nice Guys Can Finish First
Why today’s top rainmakers win with trust, not tactics.
Stop Networking. Start Showing Up.
If you want to build a practice, focus less on finding new people and more on becoming someone worth finding.
Leave Your Pitch Meetings In The Past
Sales-Free Selling™, A Smarter Way for Lawyers to Build Business.
Personal Marketing Plans: How To Make Your Own Rain
How does one create an income stream? You need a personal business development plan.
How To Avoid Hallucinations: A Legal Research AI That Works Like A Junior Lawyer
Can we make legal research AI stop hallucinating? The answer is yes – and it’s how attorneys approach legal research with their associates.
Legal Business Development As A Team Sport
Working together isn’t just more profitable, it’s smarter.
Is Your Business Development Evolving Or Just Repeating Itself?
Just because you’re doing business development doesn’t mean you’re improving at it.
Let’s Grab Coffee: How Investing $1,000 A Year In Yourself Will Supercharge Your Career
One of the most inexpensive in-person business development activities you can do is meet someone for coffee at your local coffee shop.
Why Some Lawyers Succeed And Others Don’t: It’s Not What You Think
Here are three actionable ways to stop deferring and start doing.
Quit Acting Like An Angsty Teenager To Build Your Book Of Business
Planning might not be the most exciting part of your day, but it’s essential.