Power Niche Marketing

It's sort of like fishing, and the fact that you don't know what will happen makes it exciting. 

Every day is a chance to market yourself. Here are some tips to get you started.

Ultimately, success or failure comes down to a game of statistics.

A little sample from everything Bruce Stachenfeld has learned about marketing in the past 11 years, all in one place.

Consider taking the time to not make Bruce Stachenfeld's regrets yours. Here are some of his biggest regrets.

It is strongly in your interest to put together an email list -- even if it sounds a bit old-fashioned. 

It's never too early to start marketing yourself.

Be like Muhammad Ali and people will never forget that you are the 'greatest' in your niche as an attorney.

Someday AI may have an impact on our profession that is more than automating drudge business -- but that hasn't happened yet.

There is nothing at all 'wrong' with deciding it is just a lot of fun to work, to achieve, and to accomplish things.

There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.

There is certainly nothing scarier than worrying about how to be a successful rainmaker, so here's some advice.

One of the best ways to prepare for a pitch is to learn as much as you can about the people you are meeting with, both on a business level and a personal level.

Using these tools, you should be able to land any job in your industry.

A few reasons why your cover letter needs to make a good impression.

Repetition is the key to a successful marketing campaign.

As a lawyer, your likability is a marketing asset.

That which gets named in an interesting manner gets remembered.

Here are a few ideas on how to create your own networking groups.

Think about the other guy. Try to do nice things. Do your best to be helpful.  Spread good karma and just see what happens.