Law School Sales Pitch Doubles Down On The 'Getting Rich' Rationale For Law School

A law school sales pitch might require a close read...

RUTGERS SCHOOL OF LAW – CAMDEN — ASSOCIATE DEAN CAMILLE ANDREWS — EMAIL TO PROSPECTIVE LAW STUDENTS

Dear [Redacted],

In the ever-volatile job market, you may be considering graduate school. Consider this – Rutgers School of Law – Camden is giving high-achieving students, such as you, the opportunity to enroll in the Fall 2012 class. The traditional law school program is a three-year program, which is extremely attractive to most graduate students given the difficult economy. The program is open to all students who have completed their undergraduate education with a 3.3 GPA or higher and scored in the 70th percentile or higher on any one core section of the GMAT. If accepted at Rutgers law School at Camden, you will join other bright, talented students who are pursuing their legal education at our law school. To encourage you to participate in the program, the Law School is waiving the application fee, and if accepted, the $300 deposit fee. Joint JD/MBA degrees with the Graduate School of Business are also possible. Scholarship awards and in-state tuition are available.

The School is proud to carry on the tradition of excellence at Rutgers University, which is one of the oldest and largest public institutions of higher learning in the nation. As a direct result of the quality of legal education at Rutgers, of those employed nine months after graduation, 90% were employed in the legal field and 90% were in full time positions. Our average starting salary for a 2011 graduate who enters private practice is in excess of $74,000, with many top students accepting positions with firms paying in excess of $130,000. In a recent Forbes publication, Rutgers School of Law-Camden was ranked 18th nationally as one of the “Best Law Schools for Getting Rich”. Rutgers is also ranked high in the nation at placing its students in prestigious federal and state clerkships.

I hope that you will consider this opportunity and join this class. Please apply on-line at our web site at http://camlaw.rutgers.edu. We are a direct student loan institution so financial aid is easily processed. We also have newly constructed on-campus law school apartments available, adjacent to the Law School and the Federal Courthouse, and guaranteed for our law students.

Sincerely,
Camille Andrews
Associate Dean of Enrollment

Earlier: The Best Law Schools — For Getting Rich

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