Firms are relying on social networks such as LinkedIn, Google+, and Twitter as standard practice to gauge candidates’ suitability for a job. At most firms, resumes and standard online applications are still the first step of the recruiting process which provides little depth about candidates. Let’s face it; depth is what employers are constantly seeking and what gets candidates hired. Employers are most interested in what people are like, how they are to work with, and how they think.
Demonstrating depth on an 8.5 x 11 sheet of paper is a tall order. There is an entire industry of “resume tweakers” out there advising you on keywords, format, and impact strategy. Once your resume has been adequately honed, consider this; you’re essentially presenting yourself to employers in the same format your parents did. Sure, you may have sent it electronically or uploaded it to the firm’s applicant tracking system, but your resume is frighteningly similar to your mom’s.
Done with intent and preparation, video profiles coupled with traditional candidate documentation will provide the employer with tangible insight into the person. The depth not discernible on your resume will be visible before the face to face. Know what you want to say and get it across succinctly and professionally in a controlled and secure format.