Sponsored Content

Why You Should Change Your Approach, as Technology Companies Change


Small law firms have changed since the onset of a recession, and there is no sign of changing back.  Firms are more efficient, more focused on profitability, and more in-tune with the needs of better-educated clients.  The result is that many firms look to technology to help you improve the way your small business is operated.

And companies that were once focused on legal information—West Publishing, for example—have morphed into companies that focus on practice technology built for the legal industry, and incorporating legal expertise into the very functions of each software product. Like Thomson Reuters, the company that now offers a full portfolio of legal-specific technologies.

In a new article, Turn Pain Into Gain, Linda Kaufman of Thomson Reuters examines what a conversation with a Thomson Reuters consultant should be like today: how interactions have changed and why.

And most importantly, she examines how you can turn a simple conversation into profitable strategic time. Because the company today is comprised of much more than legal research, Kaufman reveals that the most successful firms now follow a simple three-step process when they speak with a their consultants, to ensure they choose the right technologies to fit their needs.

Linda Kaufman is a vice president at Thomson Reuters, leading the sales teams that serve small law firms and law libraries.  Thomson Reuters’ small law firm business offers such legal solutions as the Firm Central cloud-based practice management platform, WestlawNext small law firm research plans, and FindLaw’s lawyer marketing solutions.

Turn Pain Into Gain is the latest in the Independent Thinking series, offering practice management and business development insights for small law firms.