1. Lead the conversation
Both Jack and Rian believe that leading the conversation around the value of technology and cloud-based practice management has been key for Clio’s success.
“Leading the narrative is really important,” said Jack. “When we founded Clio, we saw right away that the whole narrative around the security and privacy of cloud computing would make or break the company.”
Jack and Rian initially came up against hesitation and apprehension, mostly over perceived deficiencies — promulgated by on-premise vendors — in the security of the cloud, and they knew they had to do something. “We thought ‘we need to lead the narrative instead of being dragged along by it,” Jack said.
They wrote white papers and blog posts, took on speaking engagements, and even formed the Legal Cloud Computing Association (LCCA) to set standards for best practices around legal cloud computing. It’s been a success: Today, 20 U.S. states have issued ethics opinions that permit cloud computing.
“That is something that we had a direct impact on. But if we were passive about it, we could have seen a very different outcome,” Jack said.