How can lawyers harness AI and automation to scale their firms and optimize efficiency?
“You have to create your own rules; if not, other people will make rules for you,” says Sam Mollaei, a lawyer and entrepreneur.
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
In a recent episode of “Be That Lawyer,” Sam joins host Steve Fretzin to explore the game-changing role of AI, automation, and strategic focus in building a high-performing law firm.
Attracting New Clients
In 2025, platforms like Facebook, Instagram, and TikTok outperform Google Ads for attracting clients, Sam says.
Here, he breaks down why and how law firms should adjust their marketing strategies.
From ‘Vendor’ To ‘Partner’: How LexisNexis Is Deepening Law Firm Relationships
The company is emphasizing ‘white glove service’ in the AI era. Here’s what the initiative is delivering for clients.
‘Done Is Better Than Perfect’
According to Sam, this is the “line that he lives by” in business. Here, he explains why.
Looking for guidance in future-proofing your firm? Listen to the full conversation here.
Steve Fretzin is a bestselling author, host of the BE THAT LAWYER Podcast, and business development coach exclusively for attorneys. Steve has committed his career to helping lawyers learn key growth skills not currently taught in law school. His clients soon become top rainmakers and credit Steve’s program and coaching for their success. He can be reached directly by email at [email protected]. Or you can easily find him on his website at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.