As part of the Legal Marketing Association’s (LMA’s) partnership with Above the Law, we round up insights and intel from Strategies & Voices, LMA’s official online publication dedicated to the craft of legal marketing.
This edition provides a closer look at how law firms can navigate messaging in a politically charged landscape, practical tips to make your culture a competitive advantage, and what it really means to blend human judgement with AI in today’s market.
Law Firm Messaging in a Politically Charged World: Why Values and Clarity Matter (By Gina Rubel)
AI Is Reshaping Legal Practice—But Tools Aren’t The Real Differentiator.
Explore the mindset, cultural shifts, and training strategies that define the AI‑savvy lawyer, revealing why human judgment, standardized competence, and integrated learning—not technology alone—will shape the future of the profession.
Law firms that once advocated for the Mansfield Rule are now navigating a landscape where even neutral inclusion efforts can be recast as a risk. By grounding your messaging in values that reinforce stability and credibility, you can avoid pitfalls of silence and wade through changing waters.
Making Your Culture a True Differentiator (By Lise Anne Schwartz)
Firms are recognizing that culture is no longer a soft accessory but a true market differentiator that clients weigh as heavily as expertise. These practical tips can help your firm move from generic descriptors to real behaviors and human stories that earn greater trust.
Learning After Law School
Once you’ve got your law degree, how do you keep your professional skills up to date? Share your perspective in this brief survey, and you may be eligible to win a $250 gift card.
The Push and Pull of AI in Legal: Where It’s Effective and Where Human Touch Is Needed (By LMA International)
For some, the pace of advancement of AI in legal feels overwhelming. For others, it presents an opportunity to elevate firm competitiveness, strengthen client relationships and prepare lawyers for a collaborative future with technology.