A Practical Framework For Optimizing Your Firm’s Content For AI Answer Engines
If your bios, practice pages, and thought leadership aren't structured for AI to read, cite, and recommend, you're invisible at the moment of consideration.
Marketing Roundup: Optimizing Content For AI Answer Engines, Revamping Your Operating Model, And More
A roundup of the latest from Strategies & Voices, the official online publication of LMA.
Managing Partners are Navigating the AI Inflection Point.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
Making Your Law Firm’s Culture A True Differentiator
Today, learning to articulate an authentic culture is a business development imperative.
‘Who’s On Your Board?’: Reflections From LMA26
These insights offer a glimpse of what can shape the second half of the year for the LMA community.
Marketing Roundup: Choosing Your Board Of Advisors, What Parenting Teaches Us About Communication, And More
A roundup of the latest from Strategies & Voices, the official online publication of LMA.
Marketing Roundup: Wading Into Politically Charged Waters, Culture Differentiation, And The Push And Pull Of AI
Get a roundup of the latest from the Legal Marketing Association.
Beyond Recall And Precision: Strategic Oversight Of AI Managed Review
AI can accelerate document review, but metrics alone aren't enough. Learn how Managing Attorney oversight turns AI-driven review into a more adaptive, strategic and defensible process.
Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation
Five key areas where you can contribute the most value.
Marketing Roundup: A Self-Forged Legal Path, Predicting The Future And Investment Guidance
Get a roundup of the latest from the Legal Marketing Association.
Stat(s) Of The Week: Legal Marketing In The AI Age
How are budgets trending?
Introducing The 2025 Legal Marketing Decision-Makers Survey!
Insights from over 100 marketing and business development leaders — on everything from AI to attracting new clients.
From ‘Vendor’ To ‘Partner’: How LexisNexis Is Deepening Law Firm Relationships
The company is emphasizing ‘white glove service’ in the AI era. Here’s what the initiative is delivering for clients.
Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Marketing Roundup: Diverse Leadership, Strategic Pricing, Data-Driven Client Service
What you missed this month from the Legal Marketing Association.
Legal Marketing Leaders: How Is Your Department Evolving?
Please share your insights in this (always) brief and anonymous survey from Above the Law and the Legal Marketing Association.
Marketing Roundup: Generating ROI, Driving Associate Retention, Finding Opportunity In Retirement
What you missed this month from the Legal Marketing Association.
Marketing Roundup: What Clients Really Want, Cross-Firm Relationships, Debates About DEI
What you missed this month from the Legal Marketing Association.