What World Cup Coaches Can Teach Lawyers About Building A Book Of Business
Five ways legal business development coaching helps lawyers identify their gaps, create a strategic plan, improve performance, and build a stronger book of business.
What A Torn Rotator Cuff Can Teach Us About Legal Business Development
Setbacks are inevitable. Recovery, growth, and rainmaking require sacrifice, structure, consistency, and the discipline to keep moving forward.
From ‘Associate’ To ‘Doppelganger’: The Evolution Of The Legal AI Persona
Confronting Biglaw’s ‘snake eating its own tail’ problem.
The War For Legal Talent Is Here
Why law firms that ignore retention right now may pay for it for years.
How Lawyers Can Start A Podcast That Actually Builds Business And Brand
A podcast can be one of the smartest branding and relationship tools a lawyer will ever use, but only if it has a clear purpose, a strong format, and a real plan behind it.
The Three Pillars Of Business Development For Lawyers
How to go from random acts of marketing to a real strategy, in this episode of the 'Be That Lawyer' podcast.
LinkedIn Is The Golden Goose For Introverted Lawyers: 5 Ways To Get Comfortable With Discomfort In Legal Business Development
How lawyers can build trust, visibility, and referral relationships without living at conferences or cocktail receptions.
Willkie Elevates Legal Work with Lexis+ with Protégé
Willkie AI and Innovation leader Todd Friedlich spoke to LexisNexis about firm’s thoughtful approach to legal AI
The FRETZIN Rules For Legal Business Development Success
What lawyers can learn from Michael Jordan, The Last Dance, and the discipline required to build a real book of business.
Stop Acting Like A Squirrel With Your Legal Business Development
Building a book of business requires direction, consistency, and a willingness to cross the road.
Legal Marketing And Business Development: What Lawyers Need To Know To Grow A Practice
Legal marketing and business development are not the same. Learn how lawyers can use both to build visibility, trust, referrals, and a stronger book of business.
Relationships Over Sales: How Real Connections Build A Legal Practice
Jason Stiehl, a partner at Crowell & Moring, joins the 'Be That Lawyer' podcast.
Why Bigger Legal Budgets Buy Less Relief Than Ever
Introducing Axiom’s 2027 In-House Legal Budget Report. Read on to see the details.
The Science Of Relationships And Business Development For Lawyers
What if networking wasn't sales at all?
How To Make Equity Partner Without Waiting For Permission
If you want a seat at the table, stop hoping the firm notices and start building the business, relationships, and internal support required to earn it.
The Networking Mistake That Quietly Costs Lawyers Referrals
Why the best legal networkers build trust, qualify relationships, and stop wasting time with the wrong people.
The Power Of Community: Why Lawyers Can’t Grow Alone Anymore
How the right environment can accelerate your path to becoming a rainmaker.
The Leadership Shifts That Drive Law Firm Growth
Exploring the difference between stagnant and growing law firms, in this episode of the ‘Be That Lawyer’ podcast.