Adventures in Small Firm Marketing
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Lawyer Advertising, Small Law Firms, Solo Practitioners
Should Law Firm Marketers For Solos And Smalls Have Some Skin In The Game?
Should law firm marketers be held accountable for their work -- and if so, how? Thoughts from small-firm columnist Carolyn Elefant. - Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so… -
Lawyer Advertising, Small Law Firms, Technology
The Turkewitz Times: Is Google Stupid?
Eric Turkewitz has some additional words of wisdom with regard to online marketing for law firms.
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Lawyer Advertising, Small Law Firms, Social Media, Social Networking Websites, Technology, Twittering
The Practice: Blogging And Other Social Media, Like A Search Engine Whore
Small-firm columnist Brian Tannebaum has some advice for the loyal adherents of internet marketing and lawyer advertising. -
Lawyer Advertising, Practice Pointers, Small Law Firms
The Practice: Standing In Line To Vote -- A Lawyer Marketing Lesson
What's the best way to market your practice as an attorney? Small firm columnist Brian Tannebaum has a useful idea... -
Lawyer Advertising, Media and Journalism, Small Law Firms
The Practice: Free Advertising
How can you get some free advertising for your law practice? By following these five easy steps... -
Biglaw, Boutique Law Firms, Lawyer Advertising, Small Law Firms
From Biglaw to Boutique: A Marketing Matrix
When Above the Law first covered Tom Wallerstein's "adventure in shingle hanging," he remembers someone quipping that his only business came from attorney referrals and that he didn’t have his “own” clients. The comment wasn’t true, but he still found it interesting. Is a client who pays you money somehow not “your” client, or not a “real” client, just because the client was referred to you by another attorney? That doesn’t make a lot of sense to him.... -
Continuing Legal Education / CLE, English Grammar and Usage, Lawyer Advertising, Pro Bono, Romance and Dating, Small Law Firms
Size Matters: Announcements and RFPs
With the departure of Jay Shepherd, small firm columnist Valerie Katz is now (at least temporarily) filling the role of small firm chica (Val) and small firm expert (Jay). Let me tell you, it is exhausting. So, she am going to do what any smart, small-firm partner would do in this situation, and she am going to delegate. And, by delegate, she means push the work off on you. She have a few new features that she would like to unveil (and she swears, it will be better than the new Facebook)...
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Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
How to best leverage generative AI as an early adopter with ethical use.
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How Generative AI Will Improve Legal Service Delivery
Learn how emerging tools will likely change and enhance the work of lawyers for years to come in this new report.
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Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…