About a year and a half ago, Morrison & Foerster unveiled an insane edgy new website, openly embracing its MoFo moniker and a new “What the MoFo?” theme. At the time, we walked you through the minefield of interactive design elements that the site offered.
Now, after what I can only guess has been a year and a half of head scratching, if not outright mockery, from clients and other lawyers, MoFo has apparently decided to abandon its $1 million design experiment in favor of a more traditional approach to law firm advertising. Gone are the brainteasers and optical illusions. Gone are the indecipherable picture puzzles.
But fear not, there is still plenty of crazy to be had. Find out all about the new “MoFo mojo” after the jump….
I recently talked about law firm names. But it’s not enough just to come up with a good law firm name. You also need to come up with a good law firm domain name. Otherwise, people will have trouble finding you. If you have your own firm, or think you might possibly someday, you need to become master of your domain, and you need to do it now.
When I started practicing in 1994, the Martindale-Hubbell directory was how people found out about your law firm. If you weren’t in there, you weren’t legit. That’s all changed now. If people want to learn about your firm, they either enter in your domain name (or your likely domain name if they don’t already know it), or they use the Google to find your website.
Nowadays, this is often how prospective clients (as well as opposing counsel) get their first impression of you and your firm. If your website looks like it would have been at the cutting edge in 1998 or 2002, you’re already sunk. Firm website design is a topic for a different day. Today we’re just talking about your domain name, because without a good one, you may never get found in the first place.
If you have your own small firm, or think you possibly may someday, read on for eight tips on choosing the right domain name.…
But did you know that Paul Hastings also has a video to go along with their rebranding? Oh yes they do! Clearly, Messrs. Janofsky and Walker were just way too inside the box for the new and exciting Paul Hastings…
According to an email sent out to all Latham attorneys yesterday, the new photos are part of an ambitious project to redesign the firm’s website and advertising materials to make them “world class.” Or, as one tipster put it: “Latham wants to look as prestigious as DLA Piper by forcing associates to submit to ridiculous photo shoots.”
It seems, however, that Latham has grand plans to go beyond the traditional attorney portraits that appear on these other firms’ sites. Find out just what Latham management has in mind, and what Latham associates should be prepared for, after the jump.
Why will some lawyers just never learn that “creative” law firm websites are a bad idea? Over the years we’ve seen an odd array of crazy websites, and, while I may question the sanity of their creators, I must admit that the ever-growing collection has provided hours of entertainment.
Today’s addition, courtesy of a friendly tipster, is in a class by itself. I wouldn’t have thought that we needed a new category for “fantasy attorney websites,” but Rachel A. Runnels, Attorney at Law, has proven me wrong.
Ms. Runnels, a solo practitioner hailing from the distant mythical land of Arkansas, has decided that her professional website is the best place to let her inner dork shine. The result is a world that is far more ethereal than the one I trudge through on a daily basis. Venture with me into the world of Law and Light as we explore what Ms. Runnels’ website has to offer…
Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers.
They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly awesome FreeCreditReport.com song!
According to an article in the Martindale.com Blog entitled Small Law Firms Take the Lead in Marketing, small firms have, well, taken the lead in marketing. Martindale-Hubbell commissioned a survey to look into the issue of small-firm marketing and concluded that the smallest firms are increasing their spending on marketing, with a focus on internet advertising.
Given this premise, I decided to search the worldwide web for some of the best (or most entertaining) small-firm websites. I found one website that stuck out to me: the home page of a boutique law firm, Edelson McGuire. (ATL previously covered the firm when it gave out free iPads to all employees, both attorneys and staff.)
How do I love the Edelson McGuire site? Let me count the ways….
Consider the evidence, from the website of Cravath. We’re guessing this change was made a while ago, perhaps when Cravath overhauled its home page last June, but we didn’t notice it until a Cravath alum pointed it out to us just now.
In the past, Above the Law has kindly taken the time to mock provide constructive feedback to firms that choose to take more unconventional approaches to their attorney website photos. Among our favorites have been the “body shots” of Ballard Spahr and Cox Smith.
Today’s installment of bad lawyer photography comes courtesy of a tipster who brought the website of Fieger Law to our attention. Fieger Law is headed up by none other than Geoffrey Fieger, who gained notoriety by repeatedly winning acquittals for Jack Kevorkian, aka Dr. Death, and by obtaining a $25 million verdict in the Jenny Jones case.
But life at Fieger Law isn’t all about trying serious cases. These lawyers have fun while loving the law!
In what I can only guess is an attempt at creativity, Fieger’s website photographer has abandoned all lessons learned in Photo Composition 101 in favor of a more… artistic approach. The result is a collection of lawyers peeking around edges of photos, missing foreheads, and appearing to fall out of frames.
But the fun photography doesn’t end with the off-kilter headshots. Check out some stellar action shots, after the jump….
I am a first-year associate tasked with writing my bio page for our website. Do you have any tips on how to write a bio that is not god-awful?
– Autobiography of a Face
Dear Autobiography of a Face,
As a first-year associate, you have no skills or experience that any client reading your bio cares about. Whether you graduated Order of the Crotch Coif or have rudimentary knowledge of Latin is immaterial to whether you can send around the dial-in, make copies or create binders. I know your semester abroad in Seville and internship at Footlocker are important accomplishments to you. But to the outside world, your bio page exists solely to cover the remote possibility that the partner, senior associate and midlevel all die in a plane crash, and the client needs to shoot you an email about getting other people staffed on the project ASAP….
To borrow a line from Sharon Nichols, I judge you when you have a poor website.
Like it or not, we live in a superficial world where your website is judged on a daily basis — and not just by me. Friends, colleagues, potential employees and most importantly potentially paying clients are all looking at you — watching, judging.
Of course, there’s the old adage that one shouldn’t judge a book by its cover, but do you know why that’s an old adage? Because we all judge books by their cover, and by “book” I mean “your law firm.” But fear not, you of the static, monochromatic firm website that still lists now-departed associates. Your salvation lies in the hands of your beloved managing editor, David Lat — at least partially….
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Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: firstname.lastname@example.org.
Deal flow has clearly picked recently up for most US associates, counsels and partners in Hong Kong/China and Singapore. We are on the phone with a lot of these folks on a daily basis, many of whom we have known for years. Further, the head of our Asia team, Evan Jowers, and Kinney’s founder and president, Robert Kinney, frequently meet in person with leading US partners in Asia to assess their needs and keep on top of the inside scoop at as many firms as possible. The need for legal recruiting help in Asia from experienced recruiters appears to be live and well. In March, Evan and Robert were in Beijing at such meetings, in April, Evan was in Hong Kong, and for half of June Evan will be in Shanghai and Hong Kong. Thus its pretty easy for us to tell when there has been an across-the-market pick up in capital markets and corporate work.
On an average day in Asia when Evan and Robert visit firms, they typically have 5 to 9 meetings a day, mostly with US partners in the market. The reason they have these meetings is not simply because Kinney makes a lot of US attorney placements in Asia and that a particular firm may have openings; instead these are just visits with friends. After years of working together as business partners, the folks at Kinney are actually these peoples’ friends. The firms Kinney work closely with in Asia (which is just about every law firm – call us if you want to know the one firm in the world we will never place anyone with again, ever, and why) look forward to the visits, or at least act like they do. After seven years in the market, many of the client partners are former associate candidates. Also, these US partners see Kinney as a very good source of market information as well, because they know how deep their contacts are in the market and how frequently they are speaking to counterparts at peer firms.
In a land that is right here and in a time that is right now, a technology has arisen so powerful that it can replace basic human document review. Is it time to bow down before our new robot overlords?
First, here’s a little story about me: my life in the legal world began as a paralegal. My first case was a GIANT patent infringement case that was already six years old and had involved as many as five companies, multiple US courts, the ITC and an international standards committee. I knew nothing about any of this.
On my first day, my supervisor (a paralegal with at least eight other cases driving her crazy) sat me down in front of a Concordance database with a 100,000+ patents and patent file histories. “Code these,” she said. I learned that “coding”, for the purposes of this exercise, meant manually typing the inventor’s name, the title of the patent, the assignee, the file date, and other objective data for each document. I worked on that project – and only that project – for at least the first six months of my job. After a week or so, time began to blur.
What I know, in retrospect and with absolutely certainty, is that as time began to blur, so did my judgment. So did my attention to detail. If you could tell me that I did not make at least one mistake a day – one inconsistent spelling, one reversed day and month, one incorrectly spaced title – I frankly would need to see your evidence. I would not believe it. The human mind is trainable but it is not a machine.
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