Law Firm Websites

It’s Friday, let’s play a game. A word search. Guess the URL for entertainment lawyer Roger A. Pliakas, Esquire.

Hint: Sean Connery would take therapist…

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[T]his might be a helpful alert to lawyers who are hiring someone to try to promote their sites: It’s possible that the promotion might consist of behavior that is par for the course for purported penis enlargement products, but not really in keeping with the sort of reputation that lawyers generally seek to cultivate.

– Professor Eugene Volokh, issuing a warning to lawyers that hire outside companies to promote their law firm websites using spam blog comments.

Nicki Bajaj and Nicki Minaj

Somebody please tell him who the eff I is
I am Nicki [Bajaj], I mack them dudes up
Back coupes up, and chuck the deuce up.

(I have no idea what “macking … dudes up” involves. I just hope it’s legal in the state of Illinois.)

Is Reema Bajaj, the attractive solo practitioner accused of practicing more than law, trying to capitalize on the fame of Nicki Minaj, the rapper-singer-songwriter behind such hits as Super Bass (quoted supra)? It seems that Bajaj, the comely young Illinois lawyer who’s going to trial in March 2012 on prostitution charges, has rebranded herself as “Nicki Bajaj.”

Let’s hear from a tipster, and check out the exciting new website of Reema — er, Nicki — Bajaj….

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About a year and a half ago, Morrison & Foerster unveiled an insane edgy new website, openly embracing its MoFo moniker and a new “What the MoFo?” theme. At the time, we walked you through the minefield of interactive design elements that the site offered.

Now, after what I can only guess has been a year and a half of head scratching, if not outright mockery, from clients and other lawyers, MoFo has apparently decided to abandon its $1 million design experiment in favor of a more traditional approach to law firm advertising. Gone are the brainteasers and optical illusions. Gone are the indecipherable picture puzzles.

But fear not, there is still plenty of crazy to be had. Find out all about the new “MoFo mojo” after the jump….

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I recently talked about law firm names. But it’s not enough just to come up with a good law firm name. You also need to come up with a good law firm domain name. Otherwise, people will have trouble finding you. If you have your own firm, or think you might possibly someday, you need to become master of your domain, and you need to do it now.

When I started practicing in 1994, the Martindale-Hubbell directory was how people found out about your law firm. If you weren’t in there, you weren’t legit. That’s all changed now. If people want to learn about your firm, they either enter in your domain name (or your likely domain name if they don’t already know it), or they use the Google to find your website.

Nowadays, this is often how prospective clients (as well as opposing counsel) get their first impression of you and your firm. If your website looks like it would have been at the cutting edge in 1998 or 2002, you’re already sunk. Firm website design is a topic for a different day. Today we’re just talking about your domain name, because without a good one, you may never get found in the first place.

If you have your own small firm, or think you possibly may someday, read on for eight tips on choosing the right domain name.…

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I don’t know who Janofsky and Walker angered, but they are off the marquee at Paul Hastings. Yep, this Friday, “Paul, Hastings, Janofsky & LLP” will officially become “Paul Hastings.”

We’ve already noticed that Paul Hastings has a snazzy new logo.

But did you know that Paul Hastings also has a video to go along with their rebranding? Oh yes they do! Clearly, Messrs. Janofsky and Walker were just way too inside the box for the new and exciting Paul Hastings…

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Latham & Watkins is about to join the likes of Ballard Spahr and Cox Smith in requiring their associates to pose for mandatory body shots for the firm’s new website.

According to an email sent out to all Latham attorneys yesterday, the new photos are part of an ambitious project to redesign the firm’s website and advertising materials to make them “world class.” Or, as one tipster put it: “Latham wants to look as prestigious as DLA Piper by forcing associates to submit to ridiculous photo shoots.”

Indeed, Latham has hired Gittings Photography, a studio specializing in, among other things, law firm photography. According to the Gittings website, they have been hired by firms such as Baker & McKenzie, DLA Piper and Jones Day, and they are already touting Latham as a client.

It seems, however, that Latham has grand plans to go beyond the traditional attorney portraits that appear on these other firms’ sites. Find out just what Latham management has in mind, and what Latham associates should be prepared for, after the jump.

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Why will some lawyers just never learn that “creative” law firm websites are a bad idea? Over the years we’ve seen an odd array of crazy websites, and, while I may question the sanity of their creators, I must admit that the ever-growing collection has provided hours of entertainment.

Today’s addition, courtesy of a friendly tipster, is in a class by itself. I wouldn’t have thought that we needed a new category for “fantasy attorney websites,” but Rachel A. Runnels, Attorney at Law, has proven me wrong.

Ms. Runnels, a solo practitioner hailing from the distant mythical land of Arkansas, has decided that her professional website is the best place to let her inner dork shine. The result is a world that is far more ethereal than the one I trudge through on a daily basis. Venture with me into the world of Law and Light as we explore what Ms. Runnels’ website has to offer…

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Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers.

They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly awesome FreeCreditReport.com song!

According to an article in the Martindale.com Blog entitled Small Law Firms Take the Lead in Marketing, small firms have, well, taken the lead in marketing. Martindale-Hubbell commissioned a survey to look into the issue of small-firm marketing and concluded that the smallest firms are increasing their spending on marketing, with a focus on internet advertising.

Given this premise, I decided to search the worldwide web for some of the best (or most entertaining) small-firm websites. I found one website that stuck out to me: the home page of a boutique law firm, Edelson McGuire. (ATL previously covered the firm when it gave out free iPads to all employees, both attorneys and staff.)

How do I love the Edelson McGuire site? Let me count the ways….

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Consider the evidence, from the website of Cravath. We’re guessing this change was made a while ago, perhaps when Cravath overhauled its home page last June, but we didn’t notice it until a Cravath alum pointed it out to us just now.

Let’s take a look….

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