Twittering

“Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies.”

Fortune 500 Blogs Validate Social Media Presence by Jack Loechner

A Fortunate Benchmark

According to the University of Massachusetts Dartmouth Center for Marketing Research 2014 study focusing on Fortune 500 social media adoption:

  • 157 or 31% of the F500 companies are blogging.
  • Companies ranked in the top 200 (45%), consistently out blogged those in the bottom 200 (35%).
  • There’s “no indication that blogging in other business sectors is waning” despite a small decline.
  • Compare: 52% of the fastest-growing companies in the US blogged in 2013 (Inc. 500).
  • 413 or 83% of the F500 have corporate Twitter accounts. That’s a 6% increase over last year.
  • 401 or 80% of F500 are on Facebook. That’s a 10% increase over last year.
  • 254 or 51% of F500 use Foursquare compared to only 44 companies last year.

The study concludes:

double red triangle arrows Continue reading “Like You Really Need To Validate Your Social Media Presence….”

There is something admittedly odd about judges on Twitter. The stereotypical judge is stuffy, technologically challenged, and light on personality. Twitter, in contrast, is informal, tech-driven, and brimming over with quirkiness and individuality.

There are, to be sure, virtues to the traditional vision of the judge (well, maybe not the lack of tech savvy, but the other attributes). Judges who are formal, dry, and tight-lipped off the bench convey a strong sense of objectivity to the public and to the litigants who appear before them. These judges might not have much personality, but presumably they don’t have personal biases that would interfere with the impartial administration of justice. You might not want to have a beer with such judges, but you would want them handling your case.

So judicial tweeting might be unusual. Does that make it problematic? Should we have new judicial ethics rules to rein in judges on social media?

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Our law firm does not have a Twitter account. But our consulting and patent monetization firm, Markman Advisors, does (@MarkmanAdvisors) — an active one, where we post about patent litigation-related events that are of interest to our followers. Twitter has become our number-one way of interacting with the investment community that is the target for our consulting and patent monetization services.

Yet our law firm still does not have a Twitter account — and I am not convinced it should. As a practicing litigator, I am reluctant to give out my opinions on legal issues through such a broad-reaching medium. Lawyers on Twitter either need to have a lot of guts, or follow the typical boring Biglaw marketing model. I am not interested too much in either approach.

Our engagement with Twitter is relatively recent, dating to the launch of our law firm and consulting practice. Prior to Twitter, our focus was on demonstrating our patent litigation bona fides via investor-focused articles on websites like Seeking Alpha and Harvest. The goal of that work was to demonstrate that Markman Advisors offered investors, inventors, and companies interested in patent situations a unique analytical approach, informed by our collective experience litigating big-ticket patent cases while at Biglaw firms. We were fortunate to build a following on those platforms, which led to meetings with the type of clients we were interested in representing. In the course of those discussions, we found out that for the investment community — traders, hedge funds, whomever — Twitter is a necessary and powerful communications tool.

Being lawyers, our first reaction was skepticism….

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Earlier this year at the (shameless plug alert) Attorney@Blog Conference, I had the opportunity to meet Guy Alvarez and Joe Lamport, founders of Good2bSocial, a digital agency that helps law firms utilize social media and content marketing to improve their business.

Look, I will be the first to tell you how powerful a good content strategy can be for a business. I even left my cushy Biglaw salary to start a company in the content space. But #Biglaw? Even I was skeptical.

So I was shocked to hear of all the law firms who were being recognized at the conference for their work in social media. How exactly would a firm use Twitter or Facebook to drive business? I decided to invite Guy and Joe to participate in a conversation about the emerging role of social media in law firms….

double red triangle arrows Continue reading “#Rainmakers: How Biglaw Uses Social Media For Business Development”

Have you ever seriously considered the terror a baby calf must feel? Chained in darkness its whole short life before being led unceremoniously to its grisly demise. I haven’t, because veal is delicious. But if I were to consider the depressing life arc of my entree, it would still not be as tragic as this collection of messages from incoming law students walking through the gates of a law school that readers of this site — or frankly anyone willing to do a little research — know will leave a supermajority of them heavily indebted and jobless.

But these students don’t know that yet. Or at least they’re dutifully refusing to believe it. Behold the hopes and dreams of a generation of students, memorialized on Twitter….

(Please note the UPDATE at the bottom of this post.)

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The Riling family

I cannot believe how, just how generous and nice that was because you don’t see that very much anymore. Most people don’t take the time of day to do very much for anybody else, especially a stranger.

Sunny Riling, a Florida mom whose family recovered their lost camera containing treasured photos — with the help of a Biglaw partner.

(Read on to find out how….)

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Social media is an excellent way for you to nurture relationships with your largest clients. But if you are like 99% of lawyers, you don’t do it.

Some of you have unfounded fears that engaging clients via social media could be unethical, some of you don’t know how to do it, and some of you lack the ambition to try.

Here are nine steps to engaging your top twenty clients via Twitter:

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ExamSoft made many bar takers cry last night.

In case you’re not already well aware, last night the legal profession stood witness to the biggest bar exam disaster in history. Bar exam takers nationwide were absolutely enraged — as they rightfully should have been — because ExamSoft’s servers were overrun by thousands of aspiring lawyers trying to upload their essays before their state’s deadline came and went.

Instead of going about their business and exhibiting “forbearance with the situation” as requested by the bane of their collective existence, bar takers flocked to Twitter to shake their virtual fists in anger in tweets directed at ExamSoft.

As you can imagine, there were some very entertaining tweets being sent out. If you love schadenfreude and other people’s pain brings you pleasure, you’ll love this…

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Please go f@ck yourself and die, SCOTUSblog.

Hey, guys, do you remember that time a partner from Reed Smith thought SCOTUSblog’s Twitter feed was an official Twitter feed of the U.S. Supreme Court? That was so much fun. We always enjoy it when the words “go f@ck yourself and die” come from a Biglaw partner’s mouth — or keyboard, as it were.

This time around, everyone and their mother and their dog mistook the SCOTUSblog Twitter feed for an official Twitter feed of the U.S. Supreme Court in the wake of the Hobby Lobby decision. Members of the public were enraged, and took to the social media platform to shake their virtual fists in anger in tweets directed at SCOTUSblog.

Whoever is in charge of the SCOTUSblog account responded with the second language that is innate to all lawyers: sarcasm. The result was absolutely fabulous…

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‘We traced Sallie Mae’s call. It’s coming from inside the house.’

What happens when you go to law school and your classmates are all d-bags? What happens when all of the partners at your firm are a-holes? Or worse yet, what happens when you graduate from law school in a down economy? What happens when you aren’t able to get a job as a lawyer, yet you’re haunted day and night by student loans? Sometimes the answers to these questions are truly frightening.

We were inspired to curate responses for this post after reading some short scary stories:

If you think that only a good horror book or movie can be scary you are probably wrong. The following two-sentence [messages] prove that even the shortest stories can give you goosebumps.

Keep reading, if you dare…

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