As has been discussed ad nauseam, it’s a tough time to be a lawyer right now. The legal industry is in a rut and the economy continues to limp along. With the flood of lawyers that have been forced to hang their shingle over the past few years, there has been increased competition for clients. This has led to some fairly cutthroat competition in the world of attorney advertising.
Many types of practice don’t advertise. Or rather, their advertising is of the tried-and-true “display expertise” variety. Write articles for your bar association magazine, speak at clients’ industry events, join boards and committees. Not so much talking about yourself, but showing that you are active and engaged in the legal industry. Let your reputation speak for itself; let others talk about you. Develop a reputation, not a brand.
But building a reputation is hard. Developing a brand is expensive. Wouldn’t it be easier if you could just mooch off of someone else’s hard work or money? Such was the proposition to New York attorney (and occasional ATL writer) Eric Turkewitz this past week…
The marketeers put this stuff online for the lawyers and call it content. Those with even minimal composition skills use far less charitable words to describe it.
As an example, he writes about the self-linking that takes place in pseudo-blogs and the embarrassing effect it actually has on the lawyer being promoted. He uses the example below — a monstrous keyword smorgasbord you may have stumbled across in the past, and were dumber for having done so….
‘Folks, if you happen to see a damaged boat down there, please hit the flight attendant call button.’
* New York police just arrested a man for allegedly planning to blow up the Federal Reserve Bank. Thank you, officers. [CNN]
* This judge made a telecom executive cry in court. After the teary-eyed businesswoman stormed out, she re-entered the courtroom a short time later and “verbally assaulted” opposing counsel. That’s what I call a serious case of the Mondays. [New York Post]
* Much has been made about the terrible connections prostitution has to human trafficking, but what about the self-professed “hos” who, by all accounts, enjoy having sex for money? [East Bay Express]
* If you want to ride a mechanical bull, you should probably be aware that getting thrown off isn’t even a risk, it’s a veritable certainty. [Abnormal Use]
* Back to hating on the airline industry: “Sorry, folks, we’re going to be delayed arriving in Vancouver because of some weather issues… and because we have to detour for a moment and search for a missing yacht.” [Consumerist]
* Law blogger Eric Turkewitz’s face is all over a bunch of New York bus ads. And no, he’s not advertising himself. This story is actually pretty neat. [New York Personal Injury Attorney]
With both law school and the law school application season about to resume, let’s return to our popular series of Law School Success Stories. While we believe it’s important to provide our readers with accurate information about the perils of law school, including data about high lawyer unemployment and crushing student debt, we like to balance out the doom and gloom with stories of successful lawyers who made winning bets on legal education.
Today’s success story comes to us via the august pages of the New York Times. Even though this young lawyer didn’t go to a top-tier law school, he’s enjoying a phenomenal legal career, marked by fame and fortune.
His story contains valuable lessons for people thinking about, or already enrolled in, law school. Let’s learn more about him, shall we?
For the new ATL readers, let me introduce myself here in my first column. OK, screw that, I know you don’t really give a damn about me, so let’s jump to the meat and potatoes…
You all know that Dewey & LeBoeuf, filing for bankruptcy liquidation yesterday, is the largest law firm ever to go bust. And that means a ton of people are now out of work, either scrambling to hitch their wagons to new firms or looking to start their own practices.
Because having your own firm is, to many, the Holy Grail of a law practice. Sure, some like the consistent fat paycheck, but the ranks of lawyers are filled with Type-A personalities who fantasize about practicing law the way they want to do it, not the way some other Type-A knucklehead has been telling them to do it.
There are only about a gazillion things to think about: office space, support staff, technology, and money to keep you going, to name a few. But today’s topic will be self-promotion and social media. And I don’t mean this in a good way, as in here’s how to go out and be famous on Twitter. No, no, a thousand times no. Instead I’d like to warn you about them, and help you save your soul.
You’re welcome. Pull up a chair, and let’s review some of the more dreadful attorney marketing over the years. We’ll start in the toilet….
Joe Lieberman, the Senator from Connecticut who has evolved into a cartoon-level villain on the left, is at it again. The Daily Kos reports that Lieberman is proposing to gut Section 230 of the Communications Decency Act. For you commenters who don’t know what Section 230 is, I have neither the time nor the inclination to explain it to people who benefit from the freedom that it provides and then question the manner in which it provides it.
Seriously though, if Lieberman has his way, websites could be held responsible for the filthy, disgusting, misogynist, racist, and often quite funny comments left on their posts. This could lead sites to crack down on or eliminate anonymous commenting.
If you think I’m going down so somebody can make a walrus joke about the wrong person, you’ve got another thing coming….
* Searching for the perfect holiday present? Via Professor Glenn Reynolds: “As A Christmas Gift, Tell Your Friends and Relatives They’re Fat.” [Instapundit]
* If a Republican wins the White House in 2012, who might get nominated to the U.S. Supreme Court? Mike Sacks offers up a star-studded SCOTUS short list: the brilliant and genial Brett Kavanaugh, the fabulous Diane Sykes, certified superhottie Jeffrey Sutton, emerging feeder judge Neil Gorsuch, and star litigator Paul Clement. [Huffington Post]
* Another proposal on law school transparency. What is this “gainful employment” of which you speak? [Law School Transparency]
* If you can’t find gainful employment, well, maybe you can score a $500 reward from a concerned parent. [The Legal Satyricon]
* Speaking of Marc Randazza, here’s an interview in which he discusses “putting the nail in copyright holding company Righthaven’s coffin.” [WebmasterRadio.FM]
The festivities were extremely well-attended. Temperatures in the packed bar at times approached the hotness of the Cravath bonus scale — for 2007. Thanks to our fabulous sponsor, the Practical Law Company (PLC), for such a great evening.
Here on the internets, some people like to say “WWOP.” So let’s get some pics up in this joint….
I mean, probably not, but when you are primarily responsible for losing millions and millions of dollars, I suppose anything is possible. And remember Jon Corzine does have a documented case of test-taking anxiety. For all we know, MF Global’s money and the New Jerseybar exams are sitting in a basement somewhere being guarded by Real Housewives who can kill you with the piercing sound of their voices.
It sounds farcical, but something is going on with the New Jersey Bar Exam. The New York results came out weeks ago. Yet we’ve heard nothing from Jersey about their bar results, which generally come out around the same time.
And now New Jersey has gone radio silent. There are no results on their website. We left voicemails with two officials at the New Jersey Board of Law Examiners this afternoon, but they have not returned our calls.
My Corzine theory might be off the wall, but others have some more credible thoughts on why there’s been a delay from the Garden State….
* Eric Turkewitz channeling Mayor Michael Bloomberg: “Look, let’s be blunt here. Who is in a better position to pay the costs of an injury if a city bus injures people? Our strapped city budget, or the victims?” [New York Personal Injury Law Blog]
* Obama says drug legalization is worth a debate. For those scoring at home: we can talk about legalizing drugs, but we can’t talk about controlling guns. [Huffington Post]
* Meanwhile, Florida criminalizes… bath salts? Bonobo Bro has the winning blurb: “Check out this example of the brocist nanny state trying to get in the way of spring break, bath salts that have cocaine like effects and a few other of the principals this great nation was founded on.” [WJHG]
* Rep. Mike Pence of Indiana won’t seek the Republican presidential nomination in 2012. [Politico]
* Speaking of former Republican presidential hopefuls, Fred Thompson prepares to lobby on behalf of trial lawyers. Seriously. Cancel Law & Order and the universe starts breaking down. [WSJ Law Blog]
* The number eight proves lucky for one taker of the New Hampshire bar exam — and the number $140,000, not so lucky. After passing the NH bar exam on his eighth try, the debt-laden lad gets dinged on character and fitness — a familiar tale by now. [Legal Profession Blog via ABA Journal]
* Gotta love it when Jamie Dimon gets catty. [Dealbreaker]
* A corporate partner in the Moscow office of Baker Botts apparently took his own life. John Sheedy, R.I.P. [Am Law Daily]
If you are considering a virtual law practice, you know that many of today’s solo firms started that way. But why are established, multi-attorney law firms going virtual?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Reduces malpractice risk
Enables you to gather the best attorneys to fit the firm, regardless of each person’s geographic location
Leverages mobile devices and cloud technology to enable on-the-spot client and prospect communication
Transitioning in-house is something many (if not most) firm lawyers find themselves considering at some point. For many, it’s the first step in their career that isn’t simply a function of picking the best option available based on a ranking system.
Unknown territory feels high-risk, and can have the effect of steering many of us towards the well-greased channels into large, established companies.
For those who may be open to something more entrepreneurial, there is far less information available. No recruiter is calling every week with offers and details.
In sponsorship with Betterment, ATL and David Lat will moderate a panel about life in-house and we’ll hear from GCs at Birchbox, Gawker Media, Squarespace, Bonobos, and Betterment. Drinks, snacks, networking, and a great time guaranteed. Invite your colleagues, but RSVP fast, as space is limited.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
It’s that time of year again when JDs are starting to apply for 2L summer jobs and 2L summers are deciding which practice area to focus on.
For those JDs with an interest in potentially lateraling to or transferring to Asia in the future, please feel free to reach out to Kinney for advice on firm choices, interviewing and practice choices, relating to future marketability in Asia, or for a general discussion on your particular Asia markets of interest. This is of course a free of cost service for those who some years in the future may be our future industry contacts or perhaps even clients.
For some years now Kinney’s Asia head, Evan Jowers, has been formally advising Harvard Law students with such questions, as the Asia expert in Harvard Law’s “Ask The Experts Market Program” each summer and fall, with podcasts and scheduled phone calls. This has been an enjoyable and productive experience for all involved.