Elevating Legal Marketing Through Strategy, Coaching, And Technology
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Insights from the Legal Marketing Association’s 2025 Annual Conference.
Observations from the GC panel at LMA24.
Grounded in authoritative content and verified at every step, Protégé is the only legal AI tool that delivers work you can trust—without exception.
Come for the substance, leave with the swag, at the largest annual meeting of the legal marketing profession.
The case for collaboration.
Observations from the general counsel panel at this year’s LMA meeting.
To help understand the shifting landscape of legal marketing, Bloomberg Law and the Legal Marketing Association have released their annual joint survey findings report.
Legal work isn’t slowing down, and the firms that win won’t be the ones working harder — they’ll be the ones working smarter.
It's not a matter of whether law firms will need to market their knowledge and use of AI (artificial intelligence), it's a matter of when.
This is a must-read for anyone interested in the current state and future direction of law firms’ quest to increase revenues and more effectively service clients.
What is going in the world of marketing and business development for law firms?
While larger market forces will likely continue to drive direction and there’s no one distinct path ahead, legal professionals should try to take advantage of what is in their control today in terms of legal marketing.
Once you’ve got your law degree, how do you keep your professional skills up to date? Share your perspective in this brief survey, and you may be eligible to win a $250 gift card.
Which one do you think is the best?
One Biglaw firm recently hit the reset button on their online presence and not everyone is happy.
The only good associate is a billing one.
Biglaw firms used to depend entirely on doing good work as the key to getting new business. But that notion's time has passed.
It's hard out there for a... business developer. You've got to be on your grind to make it rain.