Lawyer Advertising

Adventures in Lawyer Advertising: Meet the Smoothest Lawyer in Town

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We all know by now just how many atrocious lawyer websites there are out there. Whenever I see a tip show up in my inbox about legal advertising, I prepare myself for yet another round of “What Were They Thinking?” But every once in a rare while, someone comes along who has mastered the advertising game. It takes a special talent to know what is just the right amount of crazy to be awesome.

It occurs to me that before today I never stopped to ask myself the important question, “What might Shaft’s website look like if he were a lawyer?” Which is unfortunate, because now I know the answer. And it is good.

So who is the man that would risk his neck for his brother man? Carl B. Grant. Right on.

Kids, it’s time to turn up your speakers, sit back, and enjoy the greatness that is Carl B. Grant, if you can handle it.

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Lawdingo: A Funny Ad For a Serious Business

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If you’re going to launch a business with a video, you might as well be funny.

That’s what the good folks at Lawdingo have done with a brilliant, tongue-in-cheek look at legal advice.

If you’ve not heard about Lawdingo, you’re missing out. One reputable source declared it “the way of the future,” and we’re not about to argue with ourselves. Lawdingo lets a prospective client connect with an attorney and get an immediate legal consultation online with an eye toward building an ongoing attorney-client relationship.

It sounds a little dry, but they had fun with it in this ad.

The full ad is after the jump….

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Caption Contest Winner: Baby, Baby, Baby, Law

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Last week, we asked readers to submit possible captions for this photo:

You then voted on the finalists. Now it’s time to announce the winner of our caption contest….

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Caption Contest Finalists: Baby, Baby, Baby, Law

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Man, it’s been so long since I actually had to read every comment in search of T-shirt worthy wit and humor that I almost forgot how much I hate some of you guys. I can’t wait till my vacation when I get a week away from you guys and I can just sit in bed and roll around in my “too Harvard degreez.”

Earlier this week, we asked you for possible captions for this photo:

One commenter already figured out my nefarious plan: “This is an April Fool’s trick to see how many of us know Justin Bieber songs…” But most of you fell for it….

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Caption Contest: Baby, Baby, Baby, Law

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I bet he gets tons of clients.

Do you know anybody who has called a lawyer based on a subway ad?

Like, I know these clients must exist. There are too many lawyers who advertise on subways for the effort to be useless. So there must be people who read these signs and think, “I should take that number down.”

It’s a good thing for Above the Law. Subway lawyer ads make for great caption contests. Remember this one for something called the Beasley School of Law?

This next ad makes for a good caption contest and a good concert promotion….

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The Practice: The Most Important Referral You’ll Ever Receive

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One of the good moments in the practice is when you see the result of a networking event, online introduction, “hit” on that marketing blog that you’ve never written a post on, or God forbid, a happy former client.

The result being a referral.

A real referral. A real case, a paying client who wants to meet with you “as soon as possible.” This person calls and says they got your name from someone you know. They read your canned post on the latest fatal accident, they think your automated Twitter feed with links to your website is awesome, or they heard you did a great job for their good friend and now they need you (but I hear that never happens anymore and that lawyers that rely on doing a good job and getting referrals as a result of that are part of the past and are going to go out of business very, very, very soon).

So this is all very nice. It shows that something you are doing is working. It may for a while take your mind off suing your law school for lying about getting you a job.

But then there’s the call that goes something like this….

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Virginia Supreme Court Officially Blesses Above the Law

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Many lawyers keep blogs on the side. Most talk about amusing happenings in the legal community. But a few like to use the blog as a forum to describe their own legal careers.

But blogs like this raise numerous questions, such as, “Does the blog constitute an advertisement?,” and, “Does the blog violate client confidentiality?” and, “Why doesn’t the blog have more LOLcats?”

Now the Virginia Supreme Court has issued a ruling that settles some of these questions and opens the door for more lawyers to join the blogging community, at least in Virginia. And there’s a decent chance the U.S. Supreme Court will look at this case too….

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Non-Sequiturs: 03.05.13

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* Legal advertising meets Godwin’s Law. [Lowering the Bar]

* Carla Spivack of Oklahoma City University’s law school suggests rethinking the logic of statutes that prevent a killer from inheriting from their victims. Spivak argues that most of such killings involve escaping abusive situations and not a “child who kills a grandparent to hasten an inheritance.” Um, Spivak hasn’t watched enough Murder, She Wrote. [The Faculty Lounge]

* “Would It Be Okay To Perform Surgery On Crack?” I’m not sure, but I’m a sporting fellow! Fetch me a scalpel and your finest rock! [Legal Juice]

* Dunkin’ Donut’s employee used hot coffee to spoil a robbery while yelling “go run on Dunkin.’” Moral of the story: Next time rob Winchell’s. [NBC New York]

* Bear Lawyer grapples with sequestration. I’m fairly certain the chalkboard behind him is a direct reproduction of a notepad Paul Ryan used. [Bear Lawyer, LLC]

* Subway founder says regulations would prevent him from building his business today. “I had an easy time of it in the ’60s when I started.” Yes, it’s harder to cut costs with horse meat today, but you can still dare to dream. [Overlawyered]

* Mila Kunis is the greatest interview ever, turning the whole thing around on a nervous interviewer. There are a couple important lessons here for litigators: (1) don’t get too stuck to your script; and, (2) if you’re going to let the witness take over the examination, just hope they’re trying to help you. Video after the jump. [YouTube via BBC Radio 1]

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Buying the Names of Your Competitors Is Good Business, Totally Shady

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If you have a mediocre law firm, here’s a new trick — just buy the ad-search rights to the names of better law firms. Every time someone searches for the better firm, a nice big ad for your firm will pop up.

Does that sound dirty? It kind of seems like cashing in on the good will of another firm. Not to mention the personal identities of the lawyers at the better firm.

So, yeah, it sounds dirty and not possibly legal.

Well, a state appeals court decided it was totally legal….

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The Turkewitz Times: Is Google Stupid?

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Yesterday, Brian Tannebaum wrote about many of the law firm web site marketeers that write dreck for their clients.

The marketeers put this stuff online for the lawyers and call it content. Those with even minimal composition skills use far less charitable words to describe it.

As an example, he writes about the self-linking that takes place in pseudo-blogs and the embarrassing effect it actually has on the lawyer being promoted. He uses the example below — a monstrous keyword smorgasbord you may have stumbled across in the past, and were dumber for having done so….

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